About

Company description

Are you looking for supplements people don’t forget to take - but actually crave?

FeelRooty is a wellness brand creating premium, 100% natural supplements powered by adaptogens, medicinal mushrooms, and superfoods. Our mission is to support energy, focus, and stress resilience through effective, science-backed products that fit into daily routines and taste great.

Since launching in 2023, we rapidly expanded across Europe, with over 300 retail and HoReCa locations in Slovenia, the Netherlands, Ireland, Spain, Finland, Iceland and more. Our success in both B2C and B2B channels proves our products' versatility, scalability, and commercial impact.

Currently, we offer two unique products:

• MagicRooty: a natural coffee alternative with 8 synergistic ingredients for smooth, sustained energy and focus. Comes in 2 different flavors.
• CalmRooty: a unique calming daily blend with 11 adaptogens, medicinal mushrooms, and superfoods for stress relief, emotional balance, and better sleep.

What makes FeelRooty different:

• Clean-labels: 100% natural, vegan, gluten-free, no additives
• Synergistic formulas for multi-targeted, short- and long-term benefits
• Designed as functional drinks, easy to prepare and customize to your taste
• High customer retention and growing demand across Europe and beyond
• Trusted in B2C and B2B channels
• Community-focused brand built on education, transparency, and trust
• Backed by an ongoing university-led study evaluating MagicRooty’s effect on focus and energy
• Products produced in an IFS‑certified facility to ensure the highest quality and safety standards.
• On the path to becoming a certified impact business

Are you a distributor, retailer, or partner looking to bring fresh, functional innovation to your market? Stop by our booth to taste the ritual everyone’s talking about - and let’s talk partnerships!

Quick facts

Sales markets	Eastern Europe; Western Europe
Primary business activity	Manufacturer: Food & Beverage Finished Products
Affiliated categories:	Dietary supplements |Functional powders |Cognitive & Mental Health More

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