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Frutarom acquires FoodBlenders

Frutarom is continuing to implement its rapid growth strategy and has announced its acquisition of FoodBlenders for approximately US$ 2.4 million (£ 1.6 million) plus an additional sum expected to stand at about US$ 600,000 (£ 400,000), depending on the company’s performance. Established in 1998, FoodBlenders develops, manufactures, and markets savoury solutions which mainly include […]

Frutarom is continuing to implement its rapid growth strategy and has announced its acquisition of FoodBlenders for approximately US$ 2.4 million (£ 1.6 million) plus an additional sum expected to stand at about US$ 600,000 (£ 400,000), depending on the company’s performance.

Established in 1998, FoodBlenders develops, manufactures, and markets savoury solutions which mainly include spice and seasoning mixes, functional ingredients, marinades and sauces for the food industry, with particular emphasis on the convenience foods segment. In 2014 FoodBlenders posted sales of approximately US$ 3 million (£ 2 million) with profit margins similar to those of Frutarom in the same area of activity. FoodBlenders has a site in England where it develops, manufactures and markets its products which is located within close proximity of Frutarom’s Wellingborough site, and it has a wide customer base which includes British food and private label manufacturers.

FoodBlenders’ product line and technologies are said to complement the product portfolios and activities of UK-based Savoury Flavours and EAFI which were acquired by Frutarom in 2012 and 2011 respectively and which also specialise in savoury flavour solutions. The proximity to the Frutarom site at Wellingborough and the complementary line of products promise to generate synergies between FoodBlenders’ activity and Frutarom’s expanding savoury activity in the UK and throughout the world, Frutarom said.

Frutarom said that it will strive to fully exploit the cross-selling opportunities inherent in the acquisition and expand the product portfolio for its existing customer base. Frutarom will also work towards achieving the utmost operational and business efficiencies possible from the merger of FoodBlenders’ activities with its own UK activities based on Frutarom’s existing infrastructure and through optimizing the use of its production facilities in this field.

“This is an additional acquisition of activity in Frutarom’s core field of business that will enable us to offer our customers a broader set of solutions,” said Ori Yehudai, President and CEO of Frutarom Group. “This acquisition provides further reinforcement of our growing activity in the UK where Frutarom has a leading role in the field of flavours.”

“The global savoury flavours market is growing as a result of the rising standard of living and way of life and the accompanying changes in consumer habits which are boosting demand for processed and convenience foods. Frutarom considers the field of savory flavors a vital strategic growth engine and invests heavily in developing unique innovative products with high added-value at its sites throughout the world. Acquiring FoodBlenders following the previous acquisitions in this segment is another step in establishing Frutarom’s leadership in this important area, and we intend to continue investing towards significantly expanding our savory activity in other countries around the world, including through further acquisitions.”

“We are continuing to implement our rapid and profitable growth strategy combining internal growth and strategic acquisitions. The acquisition of FoodBlenders is our second acquisition of the year and follows the completion of three acquisitions in 2014, including that of Vitiva in Slovenia this past December. We are looking to identify and carry out further strategic acquisitions of companies and activities in our fields of operation, placing particular focus on markets and areas of activity exhibiting high rates of growth.”