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Ganeden, Georgia Nut to partner on NPD

Probiotics manufacturer and marketer Ganeden and confections and snack manufacturer Georgia Nut have established a partnership. “We are thrilled to embark on this journey with Georgia Nut,” said Joe Bradley, Sales Director of Ganeden. “With a shared commitment to innovative product development, Georgia Nut and Ganeden will be working together by leveraging the processing and […]

Probiotics manufacturer and marketer Ganeden and confections and snack manufacturer Georgia Nut have established a partnership.

“We are thrilled to embark on this journey with Georgia Nut,” said Joe Bradley, Sales Director of Ganeden. “With a shared commitment to innovative product development, Georgia Nut and Ganeden will be working together by leveraging the processing and packaging capability of Georgia Nut, and the significant probiotic expertise of Ganeden; to create fresh, on-trend probiotic product concepts, by means of novel delivery systems.”

Healthy snacks are a growing food trend that shows no signs of slowing down, Ganeden said, noting that in the United States, snack food sales increased by nearly 30% from 2007-2012, according to Mintel. Snacks were always known to be consumed in-between meals, but now consumers’ busy lifestyles are turning snacks into mini meals that are enjoyed on-the-go. A recently released report from Nielsen states that global consumers spent $374 billion annually on snack foods between 2013 and 2014; this is a year-over-year increase of 2%; and although this market is highly competitive, products that taste great and offer a health benefit are seeing an instant edge.

“Georgia Nut is truly excited to unite with such a preeminent player in the probiotic industry,” saidKurt Thorsen, Vice President of Sales and Marketing at Georgia Nut. “We see this alignment as a real value to the industry and our mutual customer base as we collaborate to create innovative, delicious and functional snacks and confections.”