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GutHealthHEROES: Natural and innovative product solutions for gut health

Döhler’s Natural SuperHEROES – Phytoactives that boost the healthy image of your products

60% of consumers worldwide proactively look for products which improve their health (Global Data, 2020). Many consumers are aware that a healthy diet is vital for their general well-being, as well as for preventing illnesses. As such, the demand for products which contribute to a healthy diet has been increasing for years. Alongside foods and beverages with balanced nutritional values in terms of macro-nutrients such as sugars, fats or proteins, consumers are also increasingly looking for products which boost certain bodily functions or provide health benefits, such as the immune system, gut health, or the body’s and mind’s energy resources.

In order to contribute to the development of market-oriented and functional products, Döhler combines the latest findings from nutritional science, regulatory aspects and consumer research with current trends involving health, naturalness, plant-based nutrition and sustainability.

Consumer awareness of gut health has been growing for a number of years, in turn driving demand for foods and dietary supplements with the corresponding positioning. After all, a healthy gut is vital to a person’s general well-being and plays a key role in preventing illnesses. Döhler’s GutHealthHERO Prebiotic Baobab is an organic fruit powder derived from the baobab fruit, which grows in Africa. The fruits are ripened for an extended period of time and allowed to dry completely naturally, before being carefully selected during harvesting and gently processed into a powder using a gentle technique. With its prebiotic properties, the baobab fruit powder promotes the selective growth of good gut bacteria, thereby supporting gut health.

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