HTBA Taste Modulation Solutions

HTBA’s OptiTaste portfolio brings the power of nature-derived citrus flavonoids to taste modulation, helping food and beverage brands create products with cleaner, more balanced, and more enjoyable sensory profiles.

Designed to support both formulation and marketing objectives, OptiTaste solutions help address some of the most common taste challenges in modern product development, from sugar reduction and high-intensity sweetener optimization to bitterness masking, mouthfeel enhancement, and flavor balance.

Sweetness Optimization
OptiTaste solutions help improve the overall sweetness profile of reduced-sugar and sweetened formulations. They can support faster sweetness onset, reduce lingering sweetness, minimize off-notes from high-intensity sweeteners, and help maintain a more sugar-like taste experience.

Taste Balance
OptiTaste helps create a more rounded and complete sensory profile by enhancing mouthfeel, improving density and roundness, recovering flavor top-notes, and balancing harshness from acidity, salts, alcohol, or other challenging ingredients. In savory applications, OptiTaste can also help support fuller, more balanced profiles by bringing out savory and spicy notes and improving the taste experience of salt-reduced formulations.

Masking & Off-Note Reduction
OptiTaste solutions help reduce bitterness, astringency, and unwanted aftertastes across a wide range of applications. They can help mask off-notes associated with proteins, including plant-based proteins, as well as green, metallic, licorice, and other lingering notes that can impact consumer acceptance.