Innova
Market Insights is a global leader in market intelligence for the food,
beverage, beauty, and personal care sectors.
Established
for 30+ years, we work with leading consumer packaged goods companies around
the world. Helping them to understand how fast-moving markets are evolving and
what’s next.
Our
Insights 360° approach covers all the angles. From what’s driving consumers and
categories to the latest product, ingredient, flavor, and packaging trends.
With insights that extend from macro to granular and global to local.
Our
customers partner with us to find new opportunities for innovation, expand into
new markets and turn ideas into winning products.
Innova:
Insights partner for innovation
| Sales markets | Africa; Asia; Australia; Central/South America; Eastern Europe; Middle East; North America; Western Europe |
|---|---|
| Primary business activity | Consulting |
| Affiliated categories: | Analysis/ Testing |Consulting |Contract manufacturing More |

19 Aug 2025
The rise of functional ingredients has been evident throughout various food categories in recent years. Given the health and wellbeing benefits associated with them, consumers and brands are both seeking and serving products that feature them. By encompassing positive functional ingredients in food and beverages such as protein, vitamins, and fiber has spearheaded innovation trends, brands are continually aiming to meet the expectations of shoppers seeking these ingredients in products.
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