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Kraft ditches artificial colours, preservatives

Kraft Macaroni & Cheese has announced that, starting in January 2016, Original Kraft Macaroni & Cheese in the U.S. will no longer be made with artificial preservatives or synthetic colours.  Kraft Dinner (KD) in Canada will remove synthetic colours by the end of next year in Kraft Dinner Original. Kraft said it will replace the synthetic […]

Kraft Macaroni & Cheese has announced that, starting in January 2016, Original Kraft Macaroni & Cheese in the U.S. will no longer be made with artificial preservatives or synthetic colours.  Kraft Dinner (KD) in Canada will remove synthetic colours by the end of next year in Kraft Dinner Original.

Kraft said it will replace the synthetic colours with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are, said the company, the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers’ changing lifestyles and needs.

“We’ve met with families in their homes and watched them prepare Kraft Mac & Cheese in their kitchens. They told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients,” saidTriona Schmelter, Vice President of Marketing, Meals.  “They also told us they won’t compromise on the taste of their Mac & Cheese – and neither will we. That’s why we’ve been working tirelessly to find the right recipe that our fans will love.”

In 2014 in the U.S., Kraft Mac & Cheese Boxed Shapes launched with six grams of whole grains per serving, reduced saturated fat by 25%, lowered sodium by 100 mg per serving and no synthetic colours.  In Canada, Kraft Dinner Boxed Shapes launched with no synthetic colours while Kraft Dinner Original has reduced sodium by 19% since 2012.

In 2015, Kraft Mac & Cheese Boxed Shapes in the U.S. moved to no artificial preservatives.  Kraft says that all Boxed Shapes have no artificial flavours, preservatives or synthetic colours.

“Listening, extensive research and continuous improvement have been part of the Kraft Mac & Cheese 75-year heritage.  From packaging like convenient Cups to products like Deluxe, Organic and Whole Grain to light prep instructions, we’ve innovated this iconic brand through the years to remain North America’s favourite Mac & Cheese,” said Schmelter.