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Traditionally, air-dried salami-style products are the most popular – and readily available – dried meat snacks in Germany, reflecting the country’s long-standing love for sausages. According to Mintel research,a quarter of Germans snacked on meat products in 2016, which are particularly popular among Millennials.
While salami-style snacks still rule, the market has changed in character in recent years, with a growing focus on higher quality ingredients and novel formats. Houdek’s air-dried mini-salami brand, for example, is ripened with fine edible mould and refined with walnuts, while other snacks, such as Windau’s Salami Nuggets with Parmesan, contain specific types of cheese.