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Motif gets new funding, rebrands

20 Aug 2019

Ingredients innovation company Motif Ingredients has announced it received $27.5 million in funding. The company also revealed a new brand identity and name, Motif FoodWorks, and announced a number of additions to its leadership team.

The capital raise, evolution of its brand and expanded team are said to strategically position Motif FoodWorks to fulfil its aspiration to extend the realm of what's possible with animal-free ingredients.

Motif gets new funding, rebrands
Photo: Motif FoodWorks

Motif says it is pioneering the discovery of better ingredients that improve human health and animal welfare while reducing the environmental impact of animal agriculture. With the new funding, Motif plans to add to and accelerate its product pipeline; expand academic collaborations across a broad set of molecular food science disciplines; scale its science and regulatory staff; and deepen its research and development efforts as the company works to unlock the secrets of food and help innovators meet consumer demand for delicious, responsibly produced foods.

"Since launching the company we've seen an incredible response from the industry; it's clear that the movement towards animal-free is no passing fad. Food leaders know that to get it right, however, there can be no compromise between taste and values," said Jon McIntyre, CEO of Motif. "Our team of experienced scientists and passionate food lovers are working relentlessly to ensure our products — as well as our brand — deliver on that exciting and critical challenge."

Motif FoodWorks says its new brand better reflects the company's unique value proposition, broad appeal and deep roots in the food industry. The new name also recognizes its technology partnership with Ginkgo Bioworks.