Nagase outlines top Japanese food trends

14 Jan 2015

Ingredients company Nagase America has announced what it believes are the top Japanese 2015 food trends.  Key factors behind the trends, it says, are anticipated changes in Japanese regulations as well as Japanese consumer interest in new food experiences and ethnic flavours. Functional Foods and Beverages Big changes in the Japanese functional food market make this […]

Nagase outlines top Japanese food trends

http://www.dreamstime.com/royalty-free-stock-photo-japan-flag-image9184105Ingredients company Nagase America has announced what it believes are the top Japanese 2015 food trends.  Key factors behind the trends, it says, are anticipated changes in Japanese regulations as well as Japanese consumer interest in new food experiences and ethnic flavours.

Functional Foods and Beverages
Big changes in the Japanese functional food market make this top the trend chart for 2015.  The Japanese Consumer Affairs Agency will roll out a new health claim labelling system in 2015, which is expected to shake up the market and drive growth.  Compared to the current FOSHU (Foods for Specified Health Uses) system, the regulation is expected make non-disease health claims easier to label. Concrete guidelines for the new system will be announced in 2015, with implementation planned for during the 2015 Japanese fiscal year (which starts April 1st).

Non-Dairy Milk Alternatives
Non-dairy milk alternatives offer a bright spot in 2015.  According to a survey conducted by the Japanese Ministry of Agriculture, Forestry and Fisheries, soy milk production showed 8% growth CAGR between 2010 and 2013.  “While soy milk is already popular, almond milk and rice milk consumption is expected to grow among health-conscious Japanese consumers in 2015,” said Yuko Kobayashi, food ingredients marketing associate at Nagase & Co., Ltd. in Japan.  “Compared to whole milk, almond and rice milks have fewer calories, lower fat content and are cholesterol free.”

Dessert Fusions
Innovative fusions will be used to generate consumer excitement in 2015.  Fusion baked goods, such as donut-croissants (pictured), garnered attention in 2014.  In 2015, Japanese food manufacturers are expected to capitalize on this trend.  “The sheer number of recent product launches for fusion desserts in Japan will make this an area to watch,” said Yuko.  “Already one of largest Japanese donut chains will launch a donut-Danish hybrid in January 2015.”

Taiwanese Inspiration
An ethnic trend expected to increase in Japan is Taiwanese cuisine.  Popularity for Taiwanese desserts, including traditional shaved ice and bubble tea, drove the opening of a variety of Taiwanese dessert shops throughout Japan in 2014.  In 2015, Taiwanese beef noodle soup will be on the rise.  According to reports by the Japan National Tourism Organization, Japanese visitors to Taiwan reached over 1.4 million annually in 2013, a 9.5% increase from 2010.

 

 

 

Related tags

New

Related news

Mintel highlights innovative, surprising new products in 2018

Mintel highlights innovative, surprising new products in 2018

15 Aug 2018

Food and drink innovation in 2018 continues to be influenced by flavour extremes and the impact of social media in spreading visually stimulating and fun concepts, notes Chris Brockman, EMEA Research Manager at Mintel.

Read more 
Glanbia announces performance nutrition ingredients

Glanbia announces performance nutrition ingredients

25 May 2018

Glanbia Nutritionals has announced what it describes as two new pioneering and innovative performance nutrition ingredients for formulation in functional beverages in Europe, the Middle East and Africa.

Read more 
Ecotrophelia UK shortlist announced

Ecotrophelia UK shortlist announced

24 May 2018

The growing trend for plant-based diets has inspired the teams that have entered this year’s student food innovation competition – Ecotrophelia UK. All five of the shortlisted products are meat-free and four are also vegan.

Read more 
Healthcare continuum drives Lonza growth

Healthcare continuum drives Lonza growth

10 May 2018

Lonza has reported what it describes as a positive start to 2018 with businesses along the healthcare continuum as growth drivers.

Read more 
Arla enters breakfast food-to-go market

Arla enters breakfast food-to-go market

9 May 2018

Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of ready to drink beverages.

Read more 
Eurofins to acquire Covance Food Solutions

Eurofins to acquire Covance Food Solutions

7 May 2018

Global life sciences company LabCorp has announced that it has entered into a definitive agreement under which Eurofins Scientific will acquire the Covance Food Solutions business from LabCorp for $670 million.

Read more 
Engaging with the Instagram generation

Engaging with the Instagram generation

3 May 2018

Colourful, exotic and unusual foods are on the rise as a growing number of consumers look for food experiences they can share on social media.

Read more 
New shake makes children taller

New shake makes children taller

1 May 2018

Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market.

Read more 
Mintel: Europe leads on private label launches

Mintel: Europe leads on private label launches

27 Apr 2018

Europe accounted for over half (57%) of all private label launches with premium claims globally in 2017, according to new research from Mintel Global New Products Database (GNPD).

Read more 
Ohly launches maple syrup powder

Ohly launches maple syrup powder

1 Aug 2016

Ohly has launched a new Maple Syrup Specialty Powder. The latest addition to the ProDry range is said to deliver authentic maple syrup flavour and sweetness in a free flowing powder form.

Read more