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Naturex takes proactive approach to Non-GMO

26 Mar 2015

In order to respond to the growing consumer demand for more transparency regarding GMOs, Naturex says it is taking a proactive approach with the Non-GMO Project Verified program for products. US consumers are increasingly seeking non-GMO products, the company believes. The latest survey from the Natural Marketing Institute reports that 69% of respondents would be […]

Naturex takes proactive approach to Non-GMO

no-gmo-label-38252947In order to respond to the growing consumer demand for more transparency regarding GMOs, Naturex says it is taking a proactive approach with the Non-GMO Project Verified program for products.

US consumers are increasingly seeking non-GMO products, the company believes. The latest survey from the Natural Marketing Institute reports that 69% of respondents would be less likely to buy a product if it was labelled that it contained GMOs . Over the past six years, Mintel data shows that the biggest growth in labels is in non-GMO and GMO free claims which have gone from 2.82% in 2012 to 10.17% in 2014 . This growing demand has driven Naturex to offer Non-GMO Project Verified ingredients for the dietary supplement market.

The non-GMO Project has recently validated seven extracts derived from five botanicals as being compliant with the Non-GMO Project Verified standard. This Non-GMO Project Verified label applies for American ginseng, black cohosh, echinacea pupurea, goldenseal and mulberry extracts.
“From carefully selected botanicals to finished extract, we are proud to offer our clients flagship ingredients that answer the growing consumer demand for more transparency and trust. This Non-GMO Project Verified seal is another illustration of our strategy to showcase the traceability and purity of our ingredients,” said Timothee Olagne, Business Development Manager.

Beyond that halo of quality, says Naturex, the Non-GMO Project Verified ingredients have another advantage. By choosing a verified ingredient, Naturex claims its clients can expedite the registration process for their products to gain Non-GMO Project Verified status, and improve their time-to-market strategy. The company says it is willing to extend its Non-GMO Project Verified offer to specific ingredients that fit the strategy of its customers.