Glenn and Linda Pizzey weren’t starting from scratch when they founded what would become one of the largest providers of processed flaxseed in North America. The Pizzey family, after all, has called western Manitoba home for more than a century, making their living growing and processing crops—including flaxseed—over several generations.
The two of them have long believed in the nutritional power of flaxseed. Glenn grew it on the farm and soaked up all he could at industry meetings, even when many thought it was a dead-end crop.
Then, they struck gold when Linda started baking flax bread in the family kitchen under the name Country Ovens. She sold flax loaves by the hundreds every Saturday at the St. Norbert farmers’ market—so they had to free up more kitchen space back at the family farm to keep up with demand.
They converted extra space in the farmhouse into a small commercial bakery. 150,000 loaves of bread later, the operation was eventually moved to a renovated building on the farm.
Their success led them to a new business venture in 1...
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