Company description

PureCircle is the leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry. At PureCircle, we’ve dedicated our business to producing the best, natural origin, zero-calorie sweetener made from Starleaf stevia plants.

PureCircle pioneered a vertically integrated supply chain for the stevia industry to make this vision a reality. Working with partners, customers, and suppliers, we are committed to delivering optimal taste, ensuring consumer acceptance, fostering ingredient advocacy and delivering scaled supply in a responsible, sustainable manner.

Quick facts

Affiliated categories: Sweeteners / Sugar replacements More


What’s new in natural sweeteners?

28 Nov 2019

What’s new in natural sweeteners?

Suppliers have made some major advances in sweetener production in recent months, with the first fermentation-derived nature-identical sweeteners coming to market, and improvements in plant breeding helping to bring down costs.

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14 Nov 2019

PureCircle now working with new stevia leaf variety

PureCircle says it has developed and is now expanding use of a new stevia leaf variety which the company claims provides significant advantages compared to previous generations of stevia plants.

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30 Oct 2019

PureCircle wins patent decision

PureCircle has won a legal decision in its patent infringement litigation vs SweeGen.

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21 Aug 2019

PureCircle launches own brand ice cream

PureCircle has launched a branded gourmet ice cream with zero added sugar and sweetened with its next generation stevia leaf sweeteners.

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