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PureCircle releases sustainability report

Stevia products producer and marketer PureCircle has released what it claims is the industry’s first comprehensive sustainability report. The report highlights the impact that the company says its vertically integrated supply chain has had on people and the planet. “Our mission is to mainstream stevia as the next natural origin sweetener for food and beverage […]

Stevia products producer and marketer PureCircle has released what it claims is the industry’s first comprehensive sustainability report. The report highlights the impact that the company says its vertically integrated supply chain has had on people and the planet.

“Our mission is to mainstream stevia as the next natural origin sweetener for food and beverage products,” said Jordi Ferre, PureCircle’s Chief Operating Officer. “We recognised from the beginning that stevia had the potential to be a sustainable product – benefiting the communities it is grown in and the planet. By producing the first detailed stevia sustainability report in the industry, we are now establishing very public benchmarks for the industry as a whole.”

The full report, which is available on PureCircle’s website, includes an update on PureCircle’s existing sustainability goals and illustrates the significant strides the company has made in reaching these goals. It focuses on five key pillars within a sustainability framework that are rooted in the company’s beliefs and values.

• Environmental Impacts – Illustrates PureCircle’s commitment to reducing stevia’s environmental footprint.
• Workplace Impacts – Showcases how the effective management of the company’s workforce is key to the company’s
• Community Impacts – Reviews PureCircle’s support of a variety of national and international charitable
• Product Impacts – Demonstrates how at each stage of the stevia growth and production process, the company’s first and foremost commitment is to quality and safety.
• Supply Chain Impacts – Establishes innovation at all stages of the supply chain to insure PureCircle brings the best tasting stevia extracts to consumers.

“Across global markets we are seeing steady growth in demand for larger brands launching with stevia,” said Ajay Chandran, Corporate Sustainability Director for PureCircle. “As the industry leader, we want to set an example for the broader stevia industry and producing the industry’s first stevia sustainability report is an important step in this journey.”