News
Rushdi launches Mighty Sesame Co. tahini
21 Jun 2016According to the company, Mighty Sesame Co. tahini is made from just one ingredient - sesame seed - yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients.
Rushdi Foods Industries has launched Mighty Sesame Co. tahini. It designed to infuse meals with ethnically inspired taste.
According to the company, Mighty Sesame Co. tahini is made from just one ingredient - sesame seed - yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural, clean-label product. Mighty Sesame Co. tahini also is also claimed to be healthy, rich in highly bioavailable (85%) plant proteins. “Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that,” said Sigal Shilony, CEO of Rushdi. “Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.”Rushdi notes that global product launch activity tracked by Innova Market Insights for tahini-based spreads increased by 98% from 2013 to 2014, with a further 10% increase in 2015.Americans, the company believes, are eager to taste new cuisines, especially foods that are healthy and full of nutrients products like tahini. Numerous health attributes of sesame have been coming to the forefront, Rushdi says, including its high calcium, iron, thiamin, fibre, and omega fatty acids, as well as its significant levels of protein, making it ideal for vegan and vegetarians. “We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics,” said Shilony. “Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavours ranging from savoury to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”Related news
Sustainability meets innovation at Fi Europe 2023's Sustainability Ingredients Zone
9 Jan 2024
Fi Europe’s Sustainable Ingredients Zone showcases ingredients forging a path toward a greener future. Three innovators are redefining what sustainability within the food and beverage industry means, with upcycled products, regenerative agriculture, an...
Read moreUnleashing the power of plants at Fi Europe’s New Product Zone
5 Jan 2024
In the diverse landscape of plant-based innovation, Fi Europe 2023's New Product Zone spotlighted ten plant-based ingredients, tailored to meet the rising demand for sustainable and delicious options.
Read moreMeet the innovative ingredients showcased at Fi Europe’s New Product Zone
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read moreFi Europe’s New Product Zone elevates the nutrition of everyday indulgences
22 Dec 2023
At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...
Read moreFi Europe’s New Product Zone explores fresh possibilities with five natural ingredients
20 Dec 2023
Fi Europe 2023's New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for today's conscious consumers.
Read moreWater-conscious consumers, upcycled food, and tech-driven sustainability: Highlights from Fi Europe, part 2
14 Dec 2023
With climate change becoming a tangible reality, consumers’ environmental concerns are changing. At Fi Europe, market analysts revealed how people are now interested in everyday issues like water shortages and tech-driven solutions such as GM drought-r...
Read moreThe food industry’s single-use packaging problem
12 Dec 2023
The food industry’s reliance on single-use packaging is a sustainability “sticking point” with viable alternatives not widely available – but new EU rules mean food businesses will remain responsible for the collection and disposal of the packaging the...
Read moreSnack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1
7 Dec 2023
Value-led snacking, sustainability storytelling, and the importance of having a ‘star ingredient’: we asked consumer analysts and market experts at Fi Europe about the trends and innovations that are shaping the food industry.
Read moreHELM and Allied Biotech partnership make possible natural crystal-clear colours
7 Nov 2023
As one of the leading Carotenoid producers, Allied Biotech has successfully launched the clear colour product lines. The new products are mainly used in transparent applications. Clear colours are ideal candidates for replacement of the artificial colo...
Read moreImpact taste in your recipe substantially - through Chilled-Fresh ingredients
29 Sep 2023
Bresc is the European pioneer of Chilled-Fresh ingredients for culinary professionals that has its origins in French Cuisine. While focusing on best raw materials choice, Bresc’s recipes are conceived to inspire product development and to add-up in tas...
Read more