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Rushdi launches Mighty Sesame Co. tahini

21 Jun 2016

According to the company, Mighty Sesame Co. tahini is made from just one ingredient - sesame seed - yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients.

Rushdi Foods Industries has launched Mighty Sesame Co. tahini. It designed to infuse meals with ethnically inspired taste.

According to the company, Mighty Sesame Co. tahini is made from just one ingredient - sesame seed - yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural, clean-label product.

Mighty Sesame Co. tahini also is also claimed to be healthy, rich in highly bioavailable (85%) plant proteins.

“Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that,” said Sigal Shilony, CEO of Rushdi. “Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.”

Rushdi notes that global product launch activity tracked by Innova Market Insights for tahini-based spreads increased by 98% from 2013 to 2014, with a further 10% increase in 2015.

Americans, the company believes, are eager to taste new cuisines, especially foods that are healthy and full of nutrients products like tahini. Numerous health attributes of sesame have been coming to the forefront, Rushdi says, including its high calcium, iron, thiamin, fibre, and omega fatty acids, as well as its significant levels of protein, making it ideal for vegan and vegetarians.

“We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics,” said Shilony. “Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavours ranging from savoury to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”