Taura to demonstrate fruit, vegetable pieces at FiE

24 Oct 2017

At Food Ingredients Europe (28-30 November in Frankfurt), Taura Natural Ingredients will demonstrate its belief that natural fruit and vegetable pieces are the ideal way to reduce added sugar without compromising on taste.

Taura to demonstrate fruit, vegetable pieces at FiE

At Food Ingredients Europe (28-30 November in Frankfurt), Taura Natural Ingredients will demonstrate its belief that natural fruit and vegetable pieces are the ideal way to reduce added sugar without compromising on taste. The ingredients company uses URC (Ultra-Rapid Concentration) technology to create real fruit and vegetable pieces, flakes and pastes. At the show, Taura says it will demonstrate that its solutions offer the perfect way to reduce added sugar in applications such as baked goods and cereals.

Visitors to Taura’s stand will be offered a 30% reduced added sugar cookie containing the company’s real fruit pieces. They will be able to compare it with a full-sugar cookie and a reduced added sugar cookie without fruit pieces.

“Reduced sugar products are increasingly common but they often leave consumers disappointed,” said Peter Dehasque, Group Chief Executive Officer, Taura Natural Ingredients. “Our unique fruit pieces are the ideal way to cut added sugar while still offering a fantastic flavour and texture experience. When people visit us at FIE they will see and taste first-hand that we offer perfect, natural, clean label solutions to the challenge of reducing added sugar.”

The company will also be highlighting what it describes as innovative flavour concepts that combine sweet and savoury flavours, including a mango chutney piece consisting of mango and spices. It will also showcase savoury versions of traditionally sweet products.

“Channelling consumers’ craving for sweetness into savoury alternatives is an excellent sugar reduction strategy,” said Dehasque. “By getting innovative with flavours, we can create a bridge from sweet to savoury.”