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Two in three pet owners interested in personalised diets, survey shows

Almost two-thirds of pet owners are interested in personalised diets for their pets, with the potential for better health and wellbeing key drivers, a survey shows.

The survey was carried out by online pet owner community Yummypets, which then shared the findings via its Loop platform. Almost 2,200 dog and cat owners based in six different countries submitted their views on personalised pet nutrition.

Currently, fewer than half of those surveyed were familiar with the concept, while just one in four purchases personalised nutrition products for their animals.

The most commonly cited obstacles to adopting personalised diets were cost, with many survey participants willing to consider switching if the prices were comparable with their current choice of food, and concerns around whether their pets would dislike the taste of new food products or be intolerant to them.

However, the potential for improving the health and wellbeing of pets, along with the appeal of online and subscription-based purchasing models, led to most owners being interested in trying the approach.