Arla's B.O.B. wins

27 Jan 2017

Arla Foods UK has been awarded ‘Product of the Year 2017’ in the milk category of the 2017 Consumer Survey of Product Innovation,voted for by over 11,600 people, for its B.O.B. enhanced skimmed milk.

Arla's B.O.B. wins

Arla Foods UK has been awarded ‘Product of the Year 2017’ in the milk category of the 2017 Consumer Survey of Product Innovation,voted for by over 11,600 people. Last year, Arla’s innovation was acknowledged with Arla skyr winning the ‘Product of the Year 2016’ in the yogurt category.

Arla B.O.B skimmed milk is said to taste as good as semi-skimmed, offering the best of both worlds]. It has secured major grocery listings, generating total value sales of more than £8m within year one.

“This launch was almost unprecedented within the milk aisle and it has already become a popular choice for many consumers,” said Stuart Ibberson, Category Director, Arla Foods UK. “Arla is a leader in driving value back in to the milk category through innovation with 2016 a particularly strong year with Arla Organic and Arla Farmers Milk also launched with more to come in 2017.”

According to the company, innovation is a key driver in achieving Arla’s ambitious UK business strategy to launch 30 new dairy concepts and 50 new range extensions and become a household name by 2020. Arla B.O.B is also part of Arla’s promise to support farmers by developing products with tailored consumer benefits and to restore long-term health to the milk aislei.

Other significant successes include winning The Grocer Top Product Survey 2016 – Top Launch in Milk. Arla B.O.B also secured a finalist title for the Best New Brand or Business Category at the World Dairy Innovation Awards as well as finalist for Best Brand Marketing Campaign or activation for “A life without joy is no life at all”.

Following its success as Product of the Year 2016 in the yogurt category, the Arla skyr team was awarded the Campaign of the Year at this year’s award ceremony in London. The award recognises the best use of the Product of the Year 2016 logo in campaigns throughout the year.

Arla has recently launched a number of new innovations in the milk aisle including Arla Organic, its first branded organic product. Arla Farmers Milk was created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers. Arla Big Milk has added Iron, Vitamin D and Vitamin A, providing parents an easy and convenient way of giving their children the vitamins and minerals they need.

B.O.B. took three years to develop using new technology. The process, using British milk, takes some of the naturally occurring protein in milk and adds more of it back into skimmed milk to deliver a taste and texture that is said to be as good as semi-skimmed and fat-free.

The fat-free milk is pasteurised, filtered and enriched with protein.