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BSDA: proposed sugary drinks duty is “flawed”

13 Mar 2015

The BSDA (British Soft Drinks Association) has responded to Children’s Food Campaign calls for a £0.20 sugary drinks duty. “This is a flawed model based on misleading figures created by campaigners in support of their cause,” said Gavin Partington, BSDA Director General. “The overwhelming evidence suggests that ill-health is linked to a range of factors including lifestyle, levels […]

BSDA: proposed sugary drinks duty is “flawed”

http://www.dreamstime.com/stock-photography-set-refreshing-soda-drinks-metal-cans-image19410892The BSDA (British Soft Drinks Association) has responded to Children’s Food Campaign calls for a £0.20 sugary drinks duty.

“This is a flawed model based on misleading figures created by campaigners in support of their cause,” said Gavin Partington, BSDA Director General. “The overwhelming evidence suggests that ill-health is linked to a range of factors including lifestyle, levels of exercise and overall diet. A tax on soft drinks would adversely impact the poorest in society while doing nothing to curb obesity.”