Chobani creates new oat-based platform

22 Nov 2019

Chobani has announced what it says is the company's biggest expansion ever with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers.

Chobani Oat Drinks are available in four classic flavours including plain, vanilla, chocolate, and plain extra creamy. Chobani Oat Blend cups are available in four pairings of flavors including strawberry vanilla and blueberry pomegranate. Chobani oat blend with crunch are available in strawberry granola crunch, blueberry almond crumble, and peach coconut crunch.

Chobani creates new oat-based platform

Chobani Oat Drink Barista Blend was specifically designed to behave like steamed whole milk in coffee and tea.

"Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated," said Hamdi Ulukaya, Founder and CEO of Chobani. "I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today they're helping us further deliver on our founding mission of making better food for more people."

Starting this month, in addition to several new dairy yogurt innovations, Chobani is launching several new items outside of yogurt across the company's family of Oats products and brand-new dairy-based, natural, no added oil coffee creamers. Chobani Oat drinks are made with organic oats, gluten-free and a good source of Vitamin D, Vitamin A, and Calcium. The company's batch-fermented oat blends are made using only natural ingredients and contain billions of probiotics. And the Chobani Coffee Creamers have five or fewer natural, simple ingredients, including locally-sourced, farm-fresh milk and cream.

The company says that the Chobani Oat platform isn't meant to be a replacement for dairy as for most, it's not an either/or world between dairy and non-dairy products. Chobani claims knows that people aren't getting the quality, craft and taste they deserve with today's non-dairy products.