About

Company description

EAT THE TRUTH is the brand developed by The Mediterranean Food Lab (MFL), a flavour company using fermentation to create clean-label flavour solutions and culinary solutions ingredients made from real ingredients foods. Known as SHO in foodservice, EAT THE TRUTH was built around a simple ambition: make real cooking work at scale. Fermentation is what makes that possible.

100% natural, plant-based and additive-free. 

MFL operates a production hub in the Netherlands and a development team in Paris, meeting Europe’s growing demand for sustainable, natural, plant-based solutions.

Quick facts

Primary business activity Manufacturer: Ingredients / Additives
Affiliated categories: Bioactives Other |Buckwheat |Chick peas More

Upcoming events

17 nov 2026

Fi Europe 2026

17-19 November 2026 Messe Frankfurt Visit us at stand 51SU68 Book a meeting See our Exhibitor Profile   See full Exhibitor List

News about Eat The Truth by MFL.

Soufflet Malt x Eat The Truth

16 Sep 2026

Soufflet Malt x Eat The Truth

What happens when malt expertise meets chef-led fermentation?

Soufflet Malt and Eat The Truth are working together on a new generation of flavour solutions built from cereals, fermentation and real culinary thinking.

The first projects are already clear: chocolate applications and alcohol-free amber drinks, in territories inspired by whisky and rum. Initial commercial applications are planned from 2027.

Read more
Eat The Truth by MFL.

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