EAT THE TRUTH is the brand developed by The Mediterranean Food Lab (MFL), a flavour company using fermentation to create clean-label flavour solutions and culinary solutions ingredients made from real ingredients foods. Known as SHO in foodservice, EAT THE TRUTH was built around a simple ambition: make real cooking work at scale. Fermentation is what makes that possible.
100% natural, plant-based and additive-free.
MFL operates a production hub in the Netherlands and a development team in Paris, meeting Europe’s growing demand for sustainable, natural, plant-based solutions.
| Primary business activity | Manufacturer: Ingredients / Additives |
|---|---|
| Affiliated categories: | Bioactives Other |Buckwheat |Chick peas More |

16 Sep 2026
What happens when malt expertise meets chef-led fermentation?
Soufflet Malt and Eat The Truth are working together on a new generation of flavour solutions built from cereals, fermentation and real culinary thinking.
The first projects are already clear: chocolate applications and alcohol-free amber drinks, in territories inspired by whisky and rum. Initial commercial applications are planned from 2027.
To proceed please sign up (free buyer account) or log in (if you already have an account).
Log in