Frutarom launches NutraT

Frutarom Health has announced NutraT, which it describes as the next-generation instant drink powder with all the benefits of a healthy Mediterranean diet that can be incorporated into a food or beverage matrix.

Frutarom Health has announced NutraT, which it describes as the next-generation instant drink powder with all the benefits of a healthy Mediterranean diet.

Nutrafur - now part of Frutarom - developed NutraT, a line of ready-to-use soluble powder formulas that are said to dissolve easily in water, soft drinks and dairy products. Once the powders dissolve, the company says that the beverage stays clear, without turbidity, and deliver fresh flavour.

“The NutraT line offers water and soft drink manufacturers the ability to fortify their products with exceptional natural extracts that typically are not water-soluble,” said Maria Dolores Garcia, product manager for Frutarom Health. “This opens new opportunities to develop products with new flavours that include ingredients delivering the essence of a healthy Mediterranean diet.”

OliveT is a formulation containing all the beneficial compounds from the olive, and provides more than 25% olive polyphenol content. Just 5g/250ml liquid provides 43-45mg of olive polyphenols. Recent studies demonstrated that these olive extracts can help regulate blood pressure and support blood circulation, the company notes.

CynaxT is described as an exotic formulation that brings the health benefits of artichokes, with a 5% polyphenol content. Recent studies demonstrated that artichokes can help regulate serum cholesterol levels, thanks to the plant’s choleretic and diuretic properties. A single 5g/250ml liquid shot of CynaxT mixed with water or another beverage provides 25mg of polyphenols and supports renal water elimination and healthy blood circulation.

RosT features a high-phenolic compound content, combined via Nutrafur’s unique production method, guaranteeing RosT’s significant antioxidant capacity and preserving its pleasant taste. Products fortified with RosT allow beverage producers to position their product as a “beauty from within” drink or as a “better sleep” aid. RosT’s 5g/250ml provide 50mg polyphenols.

CitroT is a soluble extract with high bioflavonoid content. Citrus bioflavonoids are known to provide a protective effect on the cardiovascular system. A concentration of 5g/250ml liquid provides 340mg of citrus bioflavonoids.

All four mixes are produced using sustainable sources, are heat stable at up to 70°C, and both Kosher and Halal certified.

“We work with our clients step by step to maximize the active ingredients potential in each product application, customizing the formulation to their unique requirements,” said Garcia. “All NutraT nutrients enable clean-label claims and, because of Frutarom’s expertise in health and flavor applications, we can tackle technological problems and provide nutritional and freshness solutions using ingredients derived from pure, sustainable extracts.”

Frutarom says that NutraT can be incorporated into a food or beverage matrix, such as water, fruit juice, yoghurt, kefir or milk, or as a final product in powder sticks, sachets or inside of a powder-dispensing bottle cap for preparing enhanced beverages immediately before use.