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How do you choose the best dietary supplement format for your target audience?

The supplement market is booming, but the success of your product does not only depend on its formulation. Choosing the right format for your target audience can make the difference between a loyal customer and a product that goes unnoticed.

• Capsules, tablets and softgels: Ideal for consumers who prioritise convenience and precise dosage. They are the most common formats on the market.

• Soluble powders: Perfect for those looking for versatility and rapid absorption. Widely used in proteins, collagens and sports supplements.

• Gummies: The preferred option for those looking for a pleasant and easy to consume experience, and for those who find it difficult to swallow capsules or tablets. Especially popular in the children's and general wellness segment.

• Liquids: For those seeking ultra-fast absorption without the need to swallow capsules. Very attractive in functional supplements and nutraceuticals.

 

Rioja Nature Pharma has a highly qualified and constantly updated team that accompanies you at every stage of the process of creating your food supplements and helps you to choose the ideal format for your product, but also to define ingredients, comply with international regulations and develop a formula that stands out in the market.


In addition, their facilities are prepared for the manufacture of supplements in all formats, guaranteeing the highest quality whatever your final choice.

 
Are you unsure which format is right for your audience? Talk to the RNP team.

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