Sponsored Content

Inspiring product innovation with vivid yellow shades derived from Safflower

Unlock endless creative opportunities in food and beverage applications with Pure Yellow Safflower, the newest addition to California Natural Color’s portfolio of crystal colors.

The distinct shade of Safflower is unlike other natural yellow pigments. While turmeric and carrot often give off a warm-yellow hue, safflower results in a vibrant, lemon-yellow color in applications. Its lively shade can attract attention and stand out on a competitive retail shelf. Unlike other shades of yellow, Safflower’s stability remains unaffected by light, heat, or oxygen. It is most stable in the shelf-life of a finished product, making it an ideal coloring source for food and beverage manufacturers.

Safflower’s stability properties combined with the advantages of our crystal color technology will unlock new possibilities for formulators. In our proprietary crystal form, Pure Yellow Safflower is up to five times more concentrated than a spray-dried product, requiring only a minimal amount to achieve a vibrant yellow. It does not require refrigeration and can be stored at ambient temperature. Its shelf stability and high color concentration results in reduced storage requirements and cost savings throughout the supply chain. Additionally, the ingredient is zero calories in use and is carrier-free, enabling a clean label.

With its lively shade and versatility, Pure Yellow Safflower is well suited in a wide range of applications including confectionary, beverages, ice cream, desserts, bakery, snacks, and savory items.

To learn more, please visit us at FI Europe 2023 in Frankfurt, Booth #3.1J80.