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KaTech launches vegan products in response to market trend
5 Sep 2017Using what it says is its expertise in stabiliser systems, KaTech has announced a range of vegan products to help food manufacturers launch high quality products for the growing vegan trend.
Using what it says is its expertise in stabiliser systems, KaTech has announced that it has successfully developed a wide range of vegan products to help food manufacturers launch high quality products for the growing vegan trend.
The vegan market has seen incredible growth in Europe during recent years, the company notes: according to Mintel, product launches in the vegan category have reached two-digit percentages in countries like Germany. Consumers are not only following the trend due to animal welfare but as well for health or environmental reasons, believes KaTech. Similar to the vegetarian trend, consumers are choosing to become pure vegan, flexible vegan or just exchange certain products for the healthier versions. This, says KaTech, is giving food manufacturers plenty of good opportunities for new product launches. “We have seen a growing demand from food manufacturers for development in the vegan segment, “said Cyril Carrat, technical director of KaTech, “The consumer of today is less compromising on taste and texture and that is where we can show our expertise by developing products that represent a step-change in both quality and appeal . We have developed our understanding of vegan products in order to support our customers quickly in developing new products in that segment, using their preferred raw materials and process.” The company’s current focus for development in the vegan category covers yoghurt, desserts, drinks, cheese and cream products. In the fine food area, the developments are in vegan salad dressings, mayonnaises, sauces and spreads as well as vegan meat alternatives.