Lesaffre introduces organic baking ingredients20 Jan 2015
Lesaffre claims that it is to break new ground and launch a range of organic baking products to help bakers produce top-quality organic bread in line with European regulations. The ‘Biorganic’ label includes yeast, sourdough and bread improvers in its range. Driven by consumers concerned about the quality of their diet, the organic food market […]
Lesaffre claims that it is to break new ground and launch a range of organic baking products to help bakers produce top-quality organic bread in line with European regulations. The ‘Biorganic’ label includes yeast, sourdough and bread improvers in its range.
Driven by consumers concerned about the quality of their diet, the organic food market is continuing to expand and finding its place in the agribusiness industry, Lesaffre notes. In Europe, the market has increased twofold in 10 years (source : Nutrimarketing-2014). The values behind the organic sector are those insisted upon by discerning consumers, whose new surge of interest is driven by an increasing awareness of food safety, health and respect for the environment. Organic products are now more widely available, catering to the increasing consumer demand for organic goods.
Lesaffre is launching a range of organic products including yeast, sourdough and bread improvers, all united under the ‘Biorganic’ label; a commitment to quality when it comes to organic goods. In a constant desire to cater to the specific needs of its customers, Lesaffre says that it develops each product with great care, in accordance with precise specifications in order to offer practical, safe and efficient solutions, while guaranteeing performance and consistency. The baker can thus produce outstanding organic bread, confident that he/she is in accordance with European regulations. Managing raw materials, adapting industrial processes, protocols, traceability and controls, dedicated storage areas etc. at each step of the process, Lesaffre says that it factors in the constraints inherent in the production of organic-certified goods.
“We run a total traceability system: from the initial batch of raw ingredients through to the finished product. We are focusing on safe organic production activities, with a guarantee of top-quality yeast and ingredients and consistent performance in the long term. We take particular care of the origins of our raw ingredients, as well as of cleaning and rinsing procedures to avoid any cross-contamination,” said Claudio Bersellini, Head of Production at Lesaffre.
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