Mintel identifies 2017 trends

21 Nov 2016

Mintel has published its 2017 Global Food & Drink Trends which it says are are grounded in current consumer demands for healthy, convenient and trustworthy food and drink.

Mintel identifies 2017 trends

Mintel has published its 2017 Global Food & Drink Trends which it says are are grounded in current consumer demands for healthy, convenient and trustworthy food and drink. The predictions were shaped by in-depth conversations with more than 60 of Mintel’s global analysts to gain a comprehensive perspective on the momentum and forecast for food and drink in 2017 and the future. These analyst insights were further corroborated by Mintel’s library of consumer research, global insight from Mintel Trends and the vast records kept by Mintel’s Global New Products Database (GNPD), the company said. The resulting six trends touch upon themes that Mintel believes will likely be recognisable in Europe, North America, North Asia, Australia and New Zealand. The list also aims to present new opportunities in the aforementioned regions as well as in Latin America, Middle East, Africa and South Asia.

The six trends Mintel identifies are:

IN TRADITION WE TRUST Consumers seek comfort from modernised updates of age-old formulations, flavours and formats.

POWER TO THE PLANTS The preference for natural, simple and flexible diets will drive further expansion of vegetarian, vegan and other plant-focused formulations.

WASTE NOT The focus of sustainability zeros in on eliminating food waste.

TIME IS OF THE ESSENCE The time investments required for products and meals will become as influential as nutrition or ingredient claims.

THE NIGHT SHIFT Evening is tapped as a new occasion for functional food and drink formulations.

BALANCING THE SCALES: HEALTH FOR EVERYONE Healthy food and drink are not “luxuries”.

The full report is available for download from the Mintel web site.