Mondelēz sends Joy Ambassadors to Ghana6 Oct 2015
Fourteen Mondelēz employees from around the world will learn and serve in cocoa-farming communities in Ghana during a two-week skills-exchange program in late October. Coming from ten countries (Australia, Brazil, Canada, China, Columbia, Egypt, Turkey, United Arab Emirates, the United States and Switzerland), the “Joy Ambassadors” will learn directly from farmers about the challenges and […]
Fourteen Mondelēz employees from around the world will learn and serve in cocoa-farming communities in Ghana during a two-week skills-exchange program in late October. Coming from ten countries (Australia, Brazil, Canada, China, Columbia, Egypt, Turkey, United Arab Emirates, the United States and Switzerland), the “Joy Ambassadors” will learn directly from farmers about the challenges and opportunities in securing a sustainable cocoa supply, while sharing their diverse business skills. This effort is part of the company’s Call For Well-being, which is focused on fuelling growth while securing the well-being of future generations.
This class of Joy Ambassadors will specifically focus on innovations that can empower women in cocoa growing communities to launch and operate small enterprises. In Ghana, female cocoa farmers earn 25-30 percent less than their male counterparts and often struggle with less access to financing and business knowledge.
Mondelēz says that it is committed to ensuring a sustainable cocoa supply chain by implementing programs on the ground, most notably Cocoa Life. Launched in 2012, this $400 million program aims to empower over 200,000 farmers and more than one million people in six key cocoa growing origins by 2022. Through Cocoa Life, the company is focused on achieving scale and driving impact in Ghana, Cote d’Ivoire, Indonesia, India, Dominican Republic and Brazil.
“Our Joy Ambassadors program is a unique opportunity for some of our brightest talent to gain first-hand knowledge of a critical component of our supply chain, while coaching and mentoring Cocoa Life communities through this once-in-a-lifetime development experience,” said Nicole Robinson, President of the Mondelēz International Foundation and Senior Director for Corporate Community Involvement. “This is the second edition of the program, and we’re really excited about this class of Joy Ambassadors. Over half of the participants are women, which uniquely positions them to drive impactful female empowerment discussions.”
Joy Ambassadors represent each region where the company operates and offer a wide range of skills, from agronomy, marketing, manufacturing to finance and law. The project is funded by the Mondelēz International Foundation through a partnership with VSO – Voluntary Service Overseas – an international development organization that brings people together to share skills and knowledge.
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