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New stevia ingredients from PureCircle

15 Jul 2015

PureCircle has announced a new line of stevia ingredients  that it claims delivers taste innovation surpassing other options available today. PureCircle Matrix Solutions is a new family of stevia ingredients that the company says have been optimised for specific category applications and performs more similarly to sugar, enabling deeper calorie reductions. “We are truly proud […]

PureCircle has announced a new line of stevia ingredients  that it claims delivers taste innovation surpassing other options available today. PureCircle Matrix Solutions is a new family of stevia ingredients that the company says have been optimised for specific category applications and performs more similarly to sugar, enabling deeper calorie reductions.

“We are truly proud to be able to bring our customers this great new line of products,” said Jason Hecker, PureCircle’s President of Group Sales and Marketing. “Our tailored approach to innovation is unique in the industry. Matrix Solutions brings together more than a decade of PureCircle research and development and offers the very best of taste innovation to our customers.”

The PureCircle Matrix Solutions family includes new stevia ingredient Sigma-T, an ingredient described as having a clean sweetness profile, reduced astringency and bitterness and a sweet aftertaste that performs parity to sugar at mid-level sugar reductions. It joins the first product in the Matrix Solutions Family, Sigma-D, a dairy-specific ingredient also said to have a clean sweetness profile and preference to Reb A on key attributes, such as bitterness and licorice aftertaste. It has, says PureCircle, enabled customers to achieve no sugar added solutions with natural-origin, zero calorie sweeteners for the first time and was launched at Health Ingredients Europe in December 2014.

“The ingredients significantly outperform first generation Reb A solutions and come from our deep understanding of steviol glycoside research,” said John Martin, PureCircle’s Global Director for Technical Development and Innovation. “To see them perform similar to sugar on key attributes in our sensory panels is really an accomplishment.”

PureCircle says that Matrix Solutions brings together the company’s expertise in working with the stevia leaf and its proprietary, predictive modelling technology to give customers a superior stevia solution for different food and beverage categories that cuts development time by 30-50%.

“Understanding the complexity of the leaf and how it works in a specific product applications can take up a lot of development resources and time, but these solutions take the guesswork out of stevia development,” Martin said.