Sponsored Content

New study: HTBA’s MecobalActive® shown to enhance cognitive and physical performance in healthy individuals

4 Jun 2025

Barcelona, Spain – 22 May, 2025 – HealthTech BioActives (HTBA), the leading innovator in citrus flavonoids and active forms of vitamin B12 for health and nutrition, has unveiled new research showing how its pioneering methylcobalamin ingredient, MecobalActive®, can effectively support cognitive focus, physical power and endurance in healthy, active individuals. For health and nutrition brands, these findings present an exciting opportunity, allowing them to develop targeted solutions for the growing demographic of proactive health-conscious consumers who want to fuel their active lifestyles.

“While the advantages of vitamin B12 supplementation for addressing deficiencies are well researched, its impact on healthy populations with normal vitamin B12 levels is far less understood,” states Tom D'hoore, Chief Commercial Officer of HTBA. “In line with our long-term goal to advance vitamin B12 innovation, we embarked on this study to learn how healthy, active individuals can also benefit from supplementation with our bioidentical vitamin B12 ingredient, MecobalActive®. Now, we’re excited to share the highly promising results with our partners and collectively explore new possibilities for product development.”

To determine the specific effects of MecobalActive® on cognitive and physical performance in healthy populations, HTBA conducted a triple-blind study on a group of male amateur cyclists in Southern Spain. Aged between 18 to 45 years, with no health conditions or prior supplementation, these subjects received either a placebo or MecobalActive® in a tablet format over three days. MecobalActive® significantly increased physical power, reduced fatigue and improved cognitive test response times. Compared to a placebo, subjects who underwent MecobalActive® supplementation exhibited a 4.1% increase in physical power and 6.4% reduction in fatigue in a Wingate Anaerobic Test, along with a 4.9% reduction in cognitive test response time.i

“The findings show how acute MecobalActive® supplementation can enhance performance in different aspects of people’s day-to-day lives – from cognitive and physical power to agility and endurance,” explains Teresa Pellicer, PhD Biotechnology Manager at HTBA. “This is great news for brands looking develop innovative health and nutrition solutions that cater for both everyday people and amateur or professional athletes who want to scale new heights in active performance.”

As the only company in Europe capable of producing all active forms of vitamin B12, HTBA pioneered MecobalActive® to unlock a new dimension in vitamin B12 innovation. This solution features a small particle size and offers outstanding bioavailability, absorption and retention – for longer-lasting benefits. Thanks to HTBA’s patented proprietary green chemistry manufacturing technologies, MecobalActive® also has a higher purity and safety profile than other methylcobalamins - unleashing the potential for better health and performance for adults of all ages, regardless of lifestyle.ii

To learn more about MecobalActive® and HTBA’s proprietary technology, visit https://htba.com/.

New study: HTBA’s MecobalActive® shown to enhance cognitive and physical performance in healthy individuals
Image courtesy: HTBA (HealthTech BioActives)

i Pellicer, Teresa. MecobalActive® A new dimension in cognitive and physical performance. Presentation at Vitafoods Europe (2025).

ii K. Okuda, K. Yashima, I. Takara, T. Kitasaki, & M. Kurashige. Absorption of Methylcobalamin in comparison with Cyanocobalamin. Vitamins (Japan) 40 (4), 224-231 (1969).

Read More

Related news

Benefits of using natural antioxidants in food

Benefits of using natural antioxidants in food

20 Nov 2025

The dietary habits of individuals are undergoing a transformation, with consumers increasingly seeking new, healthier, and higher-quality formulas. This shift signifies a growing awareness of food ingredients, including preservatives, additives, a...

Read more 
Oat Barista: Innovation  for game-changing beverages

Oat Barista: Innovation for game-changing beverages

20 Nov 2025

Oat Barista is a clean label, sustainable, and innovative drink base specifically designed to create the perfect foam in one single ingredient.

Read more 
The Umami Renaissance: Clean Label & Cost Control with Ready-to-Use Fungal Bases

The Umami Renaissance: Clean Label & Cost Control with Ready-to-Use Fungal Bases

19 Nov 2025

Consumers demand authentic, rich flavor (Umami) and simple labels. The fungal protein market is growing at a 5.6% CAGR, offering manufacturers the solution: heat-stable, natural bases that eliminate prep costs and supply risks associated with raw wild ...

Read more 
Azelis brings a taste of global street food innovation to Food Ingredients Europe 2025

Azelis brings a taste of global street food innovation to Food Ingredients Europe 2025

18 Nov 2025

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, will showcase its latest Food & Nutrition innovations at Food Ingredients Europe (FiE) 2025, taking place from 2 to 4 December at Paris Expo Po...

Read more 
PharmaLinea acquired by ANJAC Health & Beauty Group

PharmaLinea acquired by ANJAC Health & Beauty Group

18 Nov 2025

Ljubljana, 12.11. 2025 PharmaLinea, a leading provider of clinically supported private label food supplements has announced its acquisition by ANJAC Health & Beauty, a French industrial group that now comprises 17 complementary companies with R&D an...

Read more 
The Heat Test: How Encapsulation and Bases are Ending the Multi-Billion Dollar Flavor Fade

The Heat Test: How Encapsulation and Bases are Ending the Multi-Billion Dollar Flavor Fade

18 Nov 2025

Flavor degradation during heat processing is a major financial risk in food manufacturing. In 2025, R&D is shifting to advanced encapsulation and heat-stable bases to protect volatile flavor compounds and ensure final product consistency.

Read more 
Use Case Spotlight: Versatile Bases Solve Key Challenges in Ready Meals, Sauces, and Cheese

Use Case Spotlight: Versatile Bases Solve Key Challenges in Ready Meals, Sauces, and Cheese

17 Nov 2025

Ready-to-use bases are the manufacturing solution for the $425 Billion RTE market. Our versatile ingredients solve core issues in three top categories: taste, clean-label compliance, and complex texture stability.

Read more 
Hilmar Cheese & Whey Protein Awarded Medals

Hilmar Cheese & Whey Protein Awarded Medals

17 Nov 2025

Hilmar Cheese Company, Inc. was awarded top honors at the CheeseCon banquet celebrating the United States Championship Cheese Contest® on April 17, 2025.

Read more 
Hilmar Cuts the Ribbon at New Dodge City Facility

Hilmar Cuts the Ribbon at New Dodge City Facility

17 Nov 2025

Hilmar Cheese Company, Inc., one of the world’s largest cheese manufacturers and a global supplier of high-quality whey ingredients was joined by Kansas Governor Kelly, U.S. Senator Moran and other federal, state and local officials to officially mark ...

Read more 
Data Insight: Clean-Label Adoption Drives US$425 Billion Market, Prioritizing Simplicity and Natural Flavors

Data Insight: Clean-Label Adoption Drives US$425 Billion Market, Prioritizing Simplicity and Natural Flavors

14 Nov 2025

The Clean Label Products market is projected to grow from US$425.32 billion in 2025 to over US$712 billion by 2034, driven by consumers prioritizing recognizability, minimal processing, and natural ingredient replacement.

Read more