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Nomura Dairy and Probi introduce probiotic-enhanced carrot juice to Japan

10 Jun 2025

Global probiotic leader Probi® has partnered with Nomura Dairy Products to bring its flagship strain to Japan in a groundbreaking new product: the country’s first fermented drink fortified with LP299V®. This innovative beverage combines the natural benefits of carrot juice with the proven digestive support of LP299V—marking a major milestone in Probi’s growth in Asia and delivering science-backed gut health to Japanese consumers.

First-of-its-kind: Nomura Dairy and Probi introduce probiotic-enhanced carrot juice to Japan. 
We're proud to announce that Nomura Dairy and Probi have partnered to launch Japan’s first fermented carrot juice fortified with LP299V®—our flagship probiotic strain. Under the My Flora brand, this innovative product combines the natural benefits of carrot juice with the clinically proven digestive support of LP299V. It’s a major milestone for Probi as we continue expanding in Asia with science-backed, market-tailored solutions. As Amy Sie-Yik Lau, Marketing Manager APAC at Probi, puts it: "This launch brings a proven probiotic strain into a familiar and nutritious format—demonstrating our commitment to gut health innovation across Asia."

Nomura Dairy and Probi introduce probiotic-enhanced carrot juice to Japan
First LP299V-enhanced carrot juice in Japan

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