Oreos come to Russia

1 Oct 2015

Mondelēz has announced that its first “made-in-Russia” Oreo biscuits are reaching Russian stores in October after the company upgraded a manufacturing line at its Sobinka plant. The investment supports the company’s global growth strategy, Mondelez said, which includes expanding its Power Brands like Oreo to new markets. Mondelēz claims it is the number one biscuit maker in Russia with […]

Oreos come to Russia

asia-russian-flag-banner-imageMondelēz has announced that its first “made-in-Russia” Oreo biscuits are reaching Russian stores in October after the company upgraded a manufacturing line at its Sobinka plant. The investment supports the company’s global growth strategy, Mondelez said, which includes expanding its Power Brands like Oreo to new markets. Mondelēz claims it is the number one biscuit maker in Russia with brands such as Jubilee, Barni and TUC.

“Oreo is the world’s No. 1 biscuit, so this represents a major snacking milestone for the Russian market,” said Hossam Ashour, General Manager, Mon’delez Rus. “Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of ‘twist, lick and dunk’ and love them as they are loved the world over! In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia’s biscuits market.”

Oreo will be available in retail outlets across Russia in three formats: a 38g package for individual consumption, and larger 95g and 228g packages. With approximately $2.5 billion in annual revenues in 2014, Mondelēz claims that Oreo is the world’s favourite cookie. Every year, more than 40 billion Oreo cookies are produced in 18 countries around the world and is sold in more than 100 countries.