6 Mar 2026
Video
Informed Protein - build consumer trust
In 2024, we conducted a survey testing 41 UK products to verify whether their protein count matched the claims on their labels. The results may surprise you.
Protein supplements are the most popular type of sports nutrition product, used by athletes, bodybuilders, and individuals with active lifestyles. The protein industry is projected to reach a market valuation of $41.1 billion USD by 2033. With protein costs continuing to rise, it is crucial for both brands and consumers that the protein content in supplements is accurate.
