Informed Sport / Informed Choice
About
Company description
INFORMED is a global testing and certification program
for sports and nutritional supplements. Informed Sport and Informed Choice are
committed to ensuring that products are safer for athletes, drug-tested
personnel, and health-conscious consumers by testing for over 300 substances
banned in sport, using ISO 17025 accredited methods. Informed Protein is a
third-party certification program that verifies protein label claims with
accuracy and transparency. Informed Ingredient certification minimizes the risk
of banned substance contamination with ingredients in dietary supplement
products. Informed Manufacturer is designed to help minimize the risk of banned
substance contamination within facilities that manufacture sports nutrition
products. The programmes are underpinned by ISO 17025 accredited testing, and are recognised by sporting federations, anti-doping bodies and consumers across the world.
Quick facts
| Sales markets | Asia; Australia; North America; Western Europe |
|---|---|
| Primary business activity | Food Safety, Quality and Service |
| Affiliated categories: | Dietary supplements |Certification |Proteins - Animal More |
Recently at
Vitafoods India 2026
11 - 13 February 2026 Pavilion 1-3, Jio World Convention Center, Mumbai We were at stand L26 See our Exhibitor Profile See full Exhibitor List
News about Informed Sport / Informed Choice
29 Jan 2026
India’s protein boom has a quality problem – and trust is becoming the differentiator
As the market grows, so too does scrutiny. With more brands entering the space and product availability expanding across online and offline channels, questions around product quality, safety and trust are becoming increasingly important.
Read more