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PharmaLinea launches new hydration+ concepts with added creatine and collagen

PharmaLinea has expanded its hydration portfolio with two new hydration+ concepts that combine its sugar-free active hydration technology with creatine and collagen. The launches combine PharmaLinea's sugar-free active hydration technology with two of the most dynamic ingredients in the supplement market today: creatine and collagen.

>Your< Hydramin Line now includes:

• a new hydration supplement with added benefits of creatine: >Your< Hydramin + Creatine Sticks
• a new hydration supplement with added benefits of collagen: >Your< Hydramin + Collagen Sticks

Both concepts build on the success of the >Your< Hydramin Line and leverage PharmaLinea's proprietary AminoAbsorb® technology.

"With the introduction of >Your< Hydramin + Creatine Sticks and >Your< Hydramin + Collagen Sticks, we are strategically extending the >Your< Hydramin Line into new, high-growth lifestyle segments," commented PharmaLinea's strategy director, Matevž Ambrožič. "By building on the strong foundation of functional, sugar-free active hydration and combining it with targeted, trending ingredients, we are creating more relevant, benefit-driven solutions for today's consumers."

"Both products are based on AminoAbsorb®, PharmaLinea's proprietary smart hydration technology. The technology utilises amino acid cotransport pathways to enhance rapid absorption of water and electrolytes. In doing so, it enables more efficient hydration without using sugar, like most products," explained Maja Orešnik, science and research director at PharmaLinea.

>Your< Hydramin + Creatine Sticks

>Your< Hydramin + Creatine Sticks are PharmaLinea's sugar-free active hydration supplement with the added benefits of creatine.

"Today's consumers are increasingly seeking smarter, more efficient products that combine multiple benefits into one simple daily habit. >Your< Hydramin + Creatine Sticks offer exactly that – the product sits at the intersection of two powerful trends: functional hydration and the repositioning of creatine as a lifestyle ingredient," stated Ambrožič. "As brands like Thorne continue to communicate various benefits of hydration and creatine, these categories continue to move beyond niche sports use into the mainstream. By combining sugar-free active hydration with creatine, brands can address two fast-growing categories in one convenient format."

>Your< Hydramin + Collagen Sticks

>Your< Hydramin + Collagen Sticks are PharmaLinea's private label supplement which combines sugar-free active hydration with the benefits of collagen.

"We're seeing a growing convergence of beauty and nutraceuticals, with consumers increasingly expecting visible results from within. By combining functional, sugar-free active hydration with collagen, >Your< Hydramin + Collagen Sticks reflect this trend," explained Ambrožič. "The product goes beyond basic supplementation to support skin health as part of a daily wellness routine. It aligns with the shift toward 'beauty-from-within' solutions that are both efficient and easy to integrate into everyday life. With its convenient format and great taste, it transforms collagen from an occasional add-on into a consistent, enjoyable habit. This creates a strong opportunity for brands to tap into the premium, lifestyle-driven beauty wellness space."

Clinical study supports the foundation of the >Your< Hydramin Line

The two concepts are built on the formulation and technology behind >Your< Hydramin Sticks, which were recently evaluated in a randomised, controlled crossover study conducted at the University of Memphis.

"Earlier this year, we shared that we had initiated a hydration clinical study on >Your< Hydramin Sticks. We are now pleased to share that the randomised, controlled crossover study has been successfully completed," shared Orešnik. "The findings showed encouraging hydration performance of >Your< Hydramin Sticks compared with water, with performance comparable to the sugar-containing electrolyte comparator, while maintaining a blood glucose response closer to water. We are now working towards scientific publication of the full study results."

For PharmaLinea, the completed study represents an important step in building the clinical evidence behind their hydration solutions. "As we expand the line with added creatine and collagen, its foundation remains the same: sugar-free active hydration enabled by our proprietary AminoAbsorb® technology," concluded Orešnik.