Protein innovation set to continue!24 Nov 2015
High protein products continue to be launched across a range of food and drink categories. Consequently, novel protein ingredients are emerging to meet the demand from manufacturers for innovative solutions for protein fortification in different applications. As consumers are becoming increasingly discerning when it comes to protein type and quality, what does the future hold for the high protein trend?
Over recent years, launches of food and drink products making protein-related claims has grown considerably. In Europe for example, research from Mintel’s Global New Product Database (GNPD) shows the percentage of new food and drink products with high protein claims increased from 27% in 2010 to 36% in 2014.
The health benefits related to protein, such as satiety and weight management, appear to be well-recognised by consumers. In the UK for example, recent consumer research from Mintel indicated that almost half (46%) of UK consumers reported to eating protein as a means to maintain their weight.
Whilst it is likely to continue as a major health and wellness trend, in the future consumers will become increasingly discerning when it comes to protein. More specifically, type and quality of the protein will become more and more important and consumers will look at the protein ingredients used with even greater scrutiny.
There are already a plethora of protein ingredients from a range of different sources now available and innovation in this area shows no sign of slowing. As demonstrated in graph 1 below, Leatherhead Food Research predicts that by 2018, the value of the global protein ingredients market is forecast to increase to USD31billion.
Graph 1: Value of the Global Protein Ingredients Market
Plant-based proteins are an area of particular of particular interest. Pea protein for example is an ingredient that has gone from strength to strength in recent years with a report issued in March 2015 by Mintel indicating that the number of product launches using pea protein increased by 49% from 2013 to 2014.
Whilst novel ingredients are emerging all the time, the ongoing challenge for food and drink manufacturers is to utilise these new protein ingredients to create functional, nutritional and great-tasting protein enriched products. Utilising a variety of different protein sources in a product will likely become a more widespread strategy, where formulators incorporate blends of different proteins to generate a desired nutritional profile.
At this year’s Food Ingredients Europe (FIE) show in Paris there will be 6 Discovery Tours available focusing on specific areas of interest in the food and drink industry. One of these tours will look at protein innovation, exploring different ingredients available for enhancing the protein content of a range of food and drink products.
Produced in conjunction with Leatherhead Food Research, the Discovery Tours can be followed by you in your own time to visit the key exhibitors innovating in each of these 6 areas, and find the ingredients solutions to meet your formulation needs.
For more information on the Discovery Tours please visit:
Fiona McPherson, Head of Marketing, Leatherhead Food Research
Boom or bust: Are consumers ready for the alternative protein revolution?
24 Jun 2022
While excitement over alt-proteins is high among industry and investors, major challenges remain for companies looking to convince consumers to switch to a plant-based ‘meat alternative’.Read more
New EU mineral oil limits an ‘important step for food safety’
23 Jun 2022
The EU’s decision to restrict aromatic mineral oils (MOAH) in food products has been hailed as an important step in food safety and consumer protection but consumer organisation, Foodwatch, is calling for binding regulation to go one step further.Read more
NutriScore logo could help young people make healthier food choices – but more awareness is needed
22 Jun 2022
The European Nutri-Score labelling system can help young people make healthier food choices, according to a Spanish study – but one third still do not know what the label indicates.Read more
Mars launches animal-free chocolate with Perfect Day’s whey protein
21 Jun 2022
Mars has launched a vegan chocolate bar made with biotech unicorn Perfect Day’s animal-free whey protein made via precision fermentation.Read more
Unilever in $120m biotech venture to scale palm oil alternative
20 Jun 2022
Unilever has teamed up with US biotech company Genomatica to commercialise its palm oil alternative produced via a biotechnology fermentation process.Read more
Clear and accurate precautionary allergen labelling is vitally important, says regulatory expert
17 Jun 2022
As the UK’s Food Standards Agency looks to standardise allergen label wording, it is “vitally important” that food businesses provide consumers with clear and accurate precautionary information about potential unintended allergens in ...Read more
Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder
16 Jun 2022
Monterey Mushrooms’ vitamin D-rich mushroom powder, produced using ultraviolet (UV) to boost the nutrient content, can be sold in the EU, following novel food approval from the European Food Safety Authority (EFSA).Read more
Soil sequestration: An emerging opportunity for farmers and food producers
15 Jun 2022
Sequestration of carbon into soil has almost the same potential to reduce greenhouse gas (GHG) emissions as the use of wind or solar power and provides farmers with an opportunity equal to that of reforestation strategies, according to Berry Marttin of...Read more
Nitrite and nitrate alternatives gain ground for processed meat applications
14 Jun 2022
As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives.Read more
Metrics matter: Measuring the true price of food for a healthy and sustainable future
13 Jun 2022
Food value chains must begin to price in the ‘externalities’ of production, including impacts on human and planetary health, if the world is to realistically create a healthy and sustainable food supply to feed a growing population, according to one of...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation