News
Puratos acquires Diamant
14 Feb 2017Puratos has acquired Diamant, a bakery ingredient producer in Austria, from Werhahn Group. Diamant also has a strong market presence in Poland and the Czech Republic.
Puratos has acquired Diamant, a bakery ingredient producer in Austria, from Werhahn Group. Diamant also has a strong market presence in Poland and the Czech Republic, and is available throughout Central & Eastern Europe through distributors/partners under its own brand or via private label.
“This acquisition will help us increase our presence on the Austrian market, and strengthen our already strong position in Central & Eastern Europe,” said Daniel Malcorps, Chief Executive Officer of Puratos. “An experienced team and a solid manufacturing unit in Austria itself, and the long-time presence of Diamant on the market, will allow us to further grow our sales in a region which is very influential in the rest of Central & Eastern Europe.”“With the acquisition of Diamant, we are extremely pleased to double the size of our business in Poland and the Czech Republic,” said Markets Director for Northern & Eastern Europe at Puratos, Piet Sanders. “We believe to be able to become a true & complete business development partner for the Austrian bakers, chocolatiers & patissiers, with a strong local presence and excellent services, including the innovation center in Wels. In Poland and the Czech Republic, we will be able to offer a wider product and service range to the customers, as we will unite & build on the strengths of both Diamant & Puratos in these countries.”