PureCircle gets Singapore approval

25 Mar 2019

PureCircle has received approval for expanded use and applications of its next generation stevia leaf sweetener — Reb M – in Singapore.

PureCircle gets Singapore approval

PureCircle has received approval for expanded use and applications of its next generation stevia leaf sweetener — Reb M – in Singapore. This enables food and beverage companies to use the ingredient in zero- and low-calorie products sold in Singapore.

The global demand for stevia is growing, the company says, as beverage and food companies increase use of the plant-based zero-calorie sweetener. PureCircle, through its work with stevia, says it has vastly increased its capacity to supply the new generation stevia sweeteners, like Reb M, to its customers. All of PureCircle’s stevia sweeteners are plant-based and non-GMO certified.

PureCircle CEO Maga Malsagov said: “Singapore’s approval to expand the use and application our Reb M stevia leaf sweetener enables us to even better capitalize on the growth opportunities in Asia created by our innovation and by the increasing demand for new generation stevia ingredients. It enables us to even better serve our customers by providing them with the best-tasting stevia leaf sweeteners and flavours at scale, and cost effectively.”

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