News

Rimfrost to launch Sublime krill extract

5 Oct 2015

Rimfrost is to launch its ultra-high phospholipid Sublime krill extract, saying that it is reframing the market, focusing on new consumer benefits and positioning itself outside the omega-3 category. “For a long time we have talked about krill as the next generation omega-3,” said Sales and Marketing Director John Cameron. “Our experience and the advice […]

Rimfrost is to launch its ultra-high phospholipid Sublime krill extract, saying that it is reframing the market, focusing on new consumer benefits and positioning itself outside the omega-3 category.

“For a long time we have talked about krill as the next generation omega-3,” said Sales and Marketing Director John Cameron. “Our experience and the advice of our customers has confirmed that while the omega-3 component is still important there is much more to krill – especially with Rimfrost products. From now on we will be showing customers exciting new business opportunities in other categories, where Antarctic krill can show off its full spectrum.”

With the possibility to reach what the company says is an impressive level of 60% phospholipid concentration, Rimfrost claims that it completely renews the value proposition of Antarctic krill, as it is the highest natural concentration on the market with no added extras. DHA/EPA are still prominent fatty acids found in the extract, but Rimfrost says it wants to highlight the importance of phospholipids, choline and astaxanthin as well. Of particular interest is how these different nutrients work together, Rimfrost says, enhancing processes throughout the body and providing good nutrition for cells, noting that they are all amphiphilic in their nature, which enables them to be effectively transported into every part of the body, even across the blood-brain barrier. In practice, ultra-high phospholipid concentration enables several authorised health claims for choline and omega-3s with convenient supplement dosages.

Rimfrost describes Sublime as nature’s own combination of essential nutrients, and says that the high-phospholipid extract is made possible by with commercial-scale, proprietary processing technology which preserves the intrinsic goodness of krill, making it highly relevant and interesting for consumers looking for wholefood-inspired solutions:

“Our new launch has great relevance for consumer demands for clean and pure, naturally sourced, sustainably produced solutions. We have also identified consumer trends, needs and wants, directing us towards providing benefits that meet nutritional needs brought on by e.g. stressful living, job demands, aspirational goal-setting or ageing,” said Cameron.

One of the most tangible benefits of ultra-high phospholipid concentration is that it increases the choline content substantially, Rimfrost says, enabling conveniently dosed applications with approved EU health claims as well as nutrient content claims in the US.

The company notes that choline is an emerging essential nutrient with increasing research supporting the important role it plays in several body systems. It is believed that consumers currently have insufficient intake of choline. It is considered essential e.g. in management of homocysteine metabolism. Homocysteine has been linked to disorders of a number of major body systems.