Salt of the Earth reports 100% increase

10 Oct 2016

Salt of the Earth has reported an increase in sales of sodium reduction solutions in the first half of 2016, with sales of the sodium-reduction and low-salt categories rising by 100% over the second half of 2015.

Salt of the Earth reports 100% increase

Salt of the Earth has reported an increase in sales of sodium reduction solutions in the first half of 2016. The sales of the sodium-reduction and low-salt categories rose by 100% in the first half of 2016 over the second half of 2015.

The FDA’s new, voluntary draft guidance on sodium seeks, in the long term, to reduce Americans’ sodium intake to 2,300 mg/day, down from current levels of 3,400 mg/day. The WHO recommends reducing sodium intake to <2 g/day sodium (5 g/day salt) in adults.

“In the past three years, Salt of the Earth has invested heavily in the development and marketing of advance sodium-reduction solutions,” said Dovik Tal, CEO for Salt of the Earth, “The process included learning the global market trends and legislations from the inside out. Mediterranean Umami, the leading brand in this category, already has gained popularity in several food applications, as well as in food service industry. It is a key ingredient in the Salt of the Earth company strategy.”

Mediterranean Umami is described as an all-natural, liquid sodium reduction ingredient that can help reduce sodium content, while maintaining the desired salty flavuor most consumers are attracted to.

“It is easy to reduce 10 to 15 percent of sodium without critically affecting flavour - a growing number of food companies already do this voluntarily - but the FDA recommends reducing sodium by 30%, a difficult goal that presents challenges to manufacturers,” said Revital Ben Shachar, global marketing manager for Salt of the Earth. “Mediterranean Umami is a ready-to-use formulation, and our R&D experts help processors to implement it in new food formulations and reformulations for leading brands that need to shake the salt out while maintaining their favoured flavour.”

Mediterranean Umami can help reduce sodium intake up to 45% in food formulations.

“Our research chefs used it successfully in processed meats, such as hamburgers and sausages,” said Shachar. “And, Mediterranean Umami is ideal for clean label and vegan formulations, such as meat analogs, because it contains only sea salt and umami-rich vegetable sources such as tomato concentrate, and mushroom and seaweed extracts.”

According to Salt of the Earth, another benefit of Mediterranean Umami is that it can help eliminate use of MSG in food and recipes, which the company said has gained increasing attention from a number of prominent chefs in the restaurant industry.

“It is important to reduce sodium to comply with global health objectives, but at the end of the day, food manufacturers do not want to compromise on good taste,” said Tal. “With Mediterranean Umami, they do not have to.”