New research published by Sensus has, it says, confirmed that consumer interest in healthier foods in the Asia Pacific region continues to strengthen.
New research published by Sensus has, it says, confirmed that consumer interest in healthier foods in the Asia Pacific region continues to strengthen. The results of the recent survey indicate the growing consumer appeal of food- and drink products with natural (clean label) ingredients and functional foods with demonstrable benefits that can reduce the risk of disease and promote good health.The results suggest strong potential in the region for new healthier food- and drink products that are made from natural ingredients with proven effects on health, such as chicory root fibre, a prebiotic, functional fibre, Sensus said.The company notes that chicory root fibre has natural sweetness and reduces the amount of processed sugar and fat needed within food products. It is also said to have significant, scientifically-proven health benefits. Chicory root fibre boosts the fibre content of foods and so promotes bowel health. It also improves blood sugar management. Due to a low calorie content (half the calories of sugar), it supports weight loss and enhances the taste and texture of foods. More than 80% of the consumers surveyed expressed an interest in chicory root fibre after reading a short introduction about it. “Combining the high levels of interest in healthier eating and specific concerns identified in our survey with positive interest in chicory root fibre, the widespread uptake of healthier, tasty food- and drink products made with chicory root fibre could contribute towards better health in the Asia Pacific region,” said Michael Chow, Sales Manager at Sensus. “While chicory root fibre is already available in selected products, we hope that the results of this survey will encourage food manufacturers to develop an even wider range of products that contain this naturally-sourced ingredient to support the efforts of people in the region, who are trying to improve their diet.”