SternLife: bar market is booming

8 Oct 2018

The market for bars is booming, according to SternLife who note that market research institutes predict strong growth in the future, too, for energy, snack, fruit and nut bars.

SternLife: bar market is booming

The market for bars is booming, according to SternLife who note that market research institutes predict strong growth in the future, too, for energy, snack, fruit and nut bars. No wonder, says the company: bars are a perfect fit for the ongoing snacking trend. They can be an on-the-go breakfast or a convenience snack between meals. Consequently, consumers now expect more of healthy bars, SternLife believes, with a trend for more naturalness and a short list of ingredients. Consumers are, the company says, on the lookout for reduced sugar content and fewer calories but also, for instance, for more dietary fibre. SternLife says it has incorporated these trends into its new range of energy bars, nutrition bars and Paleo bars for customer brands and private labels. The overarching target group concepts are, the company notes, geared to the needs of consumers and the demands of trade and industry.

Claiming to be an expert in high protein bars in the sport segment, SternLife’s new energy bar range is said to combine flavour with functional added value. The appeal of the bars is said to lie in what the company describes as their yummy flavour and their balanced nutrient profile that is tailored to the individual requirements of each SternLife customer. The snacks are designed to deliver energy, and to have high levels of dietary fibre and protein. They are manufactured from natural ingredients – if requested also of organic quality or purely plant-based for vegans. This, says SternLife, will enable its customers to effortlessly meet the growing demand for plant-based sources of protein in the bar segment.

In addition, the bars can also be individually enriched with vitamins and other functional ingredients. This results in dedicated target group solutions which can be promoted and marketed accordingly, the company says.

Based on these numerous options, SternLife develops tailor-made solutions for each of its customers. The company says that, thanks to its experience spanning many years in the development and production of functional bars, it has crafted state-of-the-art products that are very well received by consumers. Against this backdrop, SternLife says it offers compact solutions from the idea through to the finished product: all the customer has to do is supply the packaging design and he will receive a high-appeal bar range to cater for every need – whether it's for diet-conscious families, snack-oriented millennials, ambitious fitness fans or working convenience snackers.