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Consumers around the world like blueberries for their indulgent properties and healthy image. These berries come with a delicious taste profile of fruity, sweet, and acidic notes. Also, they can contribute to maintaining health thanks to their content in antioxidants and phenolic compounds.
To always meet consumers’ expectations, Symrise leverages on its worldwide network of selection, sourcing, and processing facilities. For blueberry, the company responsibly sources three different species, from three distinct geographical regions, and processes the fresh fruits at locations close to the growing sources.
Symrise processes blueberry ingredients in France, Canada, and Chile. The production preserves the fruit’s inherent beneficial properties by using different technologies: concentration, to obtain juice concentrate; spray drying and roller drying technologies, to obtain various product formats (powders, flakes, and crunchies); and extraction, to concentrate the actives compounds.

Three blueberry species with distinct properties
1. Vaccinium myrtillus, also known as bilberry, grows in Eastern & Northern Europe. It has become popular for its distinctive blueberry taste and goes predominantly into sweet goods applications. Bilberry often goes into eye health products, thanks to its anthocyanins content.
2. Vaccinium angustifolium, wild blueberry (lowbush) is one of the oldest native berries in North America. It successfully grows in the harshest climatic conditions, which results in fruit with three times the phenolic compounds and twice the antioxidant power of blueberry (highbush). Wild blueberry (lowbush) stands out for varied health benefits. Findings from several clinical studies indicate that wild blueberry may provide benefits for delayed memory, mood, learning performance, and executive functions. With its range of wild blueberry (lowbush) extracts, highly concentrated in polyphenols, Symrise brings these health benefits into convenient formats for dietary supplement applications.
3. Vaccinium corymbosum is a blueberry cultivated in Latin America. Its intense dark purple color offers an interesting visual contrast and allows fruit recognition, particularly appreciated in food applications. They taste sweet and offer low acidity. As a cultivated crop, this species offers the most cost competitive solution of the three varieties.
Manufacturers can use the solutions from the three blueberry species in many applications, from RTD drinks and smoothies to breakfast cereals, bars, dessert toppings, baby and toddler snacks, sports nutrition products, and dietary supplements. With more than twenty distinct product references, Symrise offers solutions ranging from powders over flakes to crunchies.
According to Nathalie Richer, Global Health Business Leader in the Naturals Business Unit of Symrise Food & Beverage “By offering a deep, broad, and highly functional blueberry portfolio we are meeting consumer wishes for nutritious and healthy food ingredients. Customers can use our comprehensive range of blueberry solutions in their applications. For example, our solutions can go into dietary supplement applications, such as tablets, gummies, capsules and powders addressing benefits like antioxidant properties, cognitive and oral health.”
With this blueberry range, Symrise is expanding its Taste, Nutrition & Health expertise to enable customers effectively meet consumer expectations today and in the future.
About Symrise:
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
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