13 Oct 2026

Grassa brand movie: what we do, how and why

Those who look across the fields see grass. Lots of grass.
Grass that farmers have used for generations to feed their cows.
But what if that same grass could also sustainably feed a growing global population?
And what if it could benefit farmers at the same time?

In 2014, Johan Sanders, then a professor at Wageningen University & Research, helped lay the foundations for Grassa with an idea as simple as it was powerful:
Grass is packed with valuable nutrients. High-quality proteins, sugars and minerals.
But how do we extract them? The answer begins right here. In the grasslands of the Netherlands.