News

Victory Hemp, AFS to partner

27 Mar 2020

In order to expand the range of products in which hemp grain can be used as ingredients, Louisville Kentucky-based Victory Hemp Foods has announced that it has entered into a strategic partnership with Austin Texas-based Applied Foods Sciences (AFS).

Victory Hemp’s strategic partnership with AFS will elevate sales and marketing for its food and beverage ingredients, the company believes, including V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil.

Victory Hemp, AFS to partner

These two ingredients are said to deliver the nutritional excellence found in hemp while providing neutral flavour and colour and unique formulation characteristics that solve challenges for formulators across a broad range of product applications. AFS will provide marketing and sales presence as well as technical support, including formulation expertise, and customer service.

Victory Hemp founder and CEO, Chad Rosen, said: “AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders,” Rosen said. “This partnership will allow Victory Hemp to apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”

Loretta Zapp, CEO of Applied Food Sciences, said: "As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients. We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavour. We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages. AFS is looking forward to bringing V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil to market."

Related categories

Related tags

Market News

Related news

Wile Women embraces perimenopause ecosystem with support and education

Wile Women embraces perimenopause ecosystem with support and education

6 Oct 2023

Wile Women, a US-based direct-to-consumer supplement brand, offers “naturopathic” products designed to address women’s mental health and aims to break the stigma surrounding perimenopause.

Read more 
Lahori Zeera’s spiced soft drinks ‘resonate with the Indian taste palette’

Lahori Zeera’s spiced soft drinks ‘resonate with the Indian taste palette’

5 Oct 2023

Indian soda brand Lahori Zeera is on a mission to become the largest non-cola drinks brand in the country with its fruit-based soda drinks, available in flavours such as tamarind, lemon, and black pepper. “The ethnic beverages market in India is unders...

Read more 
Redistributing unwanted food to those in need: A cost- and hassle-free solution

Redistributing unwanted food to those in need: A cost- and hassle-free solution

4 Oct 2023

London-based charity City Harvest is solving the longstanding issues of food waste and hunger by providing food businesses with a convenient and cost-free solution to redistributing food waste.

Read more 
Advocacy groups condemn EU Commission for backpedalling on animal rights

Advocacy groups condemn EU Commission for backpedalling on animal rights

3 Oct 2023

Amid rumours that the EU may abandon its plans to improve animal welfare in farming and end the use of cages, many stakeholders have condemned this possibility and urged the EU to reconsider.

Read more 
Smuckers, Hostess deal latest food industry mega merger

Smuckers, Hostess deal latest food industry mega merger

2 Oct 2023

The J.M. Smucker Co. is to acquire fellow American snack company Hostess Brands for approximately $5.6 billion, following several other high-profile mergers in food and snacks so far in 2023.

Read more 
Poland and Ukraine attempt to resolve grain dispute

Poland and Ukraine attempt to resolve grain dispute

29 Sep 2023

Poland and Ukraine have begun talks to try to resolve a dispute regarding the ban on Kyiv’s grain imports that prompted Kyiv to file a lawsuit to the World Trade Organization.

Read more 
HN-Novatech launches seaweed heme ingredient in Singapore

HN-Novatech launches seaweed heme ingredient in Singapore

28 Sep 2023

Korean food technology company HN-Novatech secures $4 million in funding and has unveiled a proprietary seaweed heme ingredient for healthy plant-based alternatives in Singapore.

Read more 
The EU may be set to scrap its sustainability commitments

The EU may be set to scrap its sustainability commitments

27 Sep 2023

A speech delivered by President Ursula von der Leyen last week inferred that the EU could be drawing back on its commitments to create a more sustainable and healthier food system.

Read more 
Nutri-Score will be implemented in the Netherlands in 2024

Nutri-Score will be implemented in the Netherlands in 2024

20 Sep 2023

Nutri-Score will be adopted as the official – but voluntary – food choice logo in the Netherlands from 1 January 2024, the Dutch government confirms. How will this impact the industry?

Read more 
Proudly made in China: Tips to tap into the <em>guochao</em> trend with success

Proudly made in China: Tips to tap into the guochao trend with success

19 Sep 2023

Thanks to the guochao trend, Chinese consumers see ‘Made in China’ products as trendy and Western brands are capitalising on this with regional flavours or Chinese-style branding. But guochao has become more nuanced and consumers are increasingly wise ...

Read more