Victory Hemp, AFS to partner27 Mar 2020
In order to expand the range of products in which hemp grain can be used as ingredients, Louisville Kentucky-based Victory Hemp Foods has announced that it has entered into a strategic partnership with Austin Texas-based Applied Foods Sciences (AFS).
Victory Hemp’s strategic partnership with AFS will elevate sales and marketing for its food and beverage ingredients, the company believes, including V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil.
These two ingredients are said to deliver the nutritional excellence found in hemp while providing neutral flavour and colour and unique formulation characteristics that solve challenges for formulators across a broad range of product applications. AFS will provide marketing and sales presence as well as technical support, including formulation expertise, and customer service.
Victory Hemp founder and CEO, Chad Rosen, said: “AFS has a well-earned reputation as a leader in the food ingredient space for the development of functional ingredients and working closely with their supply chains to scale them sustainably for all stakeholders,” Rosen said. “This partnership will allow Victory Hemp to apply all of our focus and resources on developing processing infrastructure and building a healthy supply chain as we work together to bring hemp back to the front row in American agriculture.”
Loretta Zapp, CEO of Applied Food Sciences, said: "As hemp continues to earn a more significant role in U.S. agriculture, and the demand for plant-based proteins continues to rise, we recognize the opportunity to develop new ingredients that can fully utilize the industrial hemp plant to deliver novel high protein ingredients. We are excited to partner with Victory Hemp Foods. We believe in their leadership, vision, and expertise in processing hemp seed and admire their deep commitment to this agricultural endeavour. We are excited about the team’s proven ability to design ingredients from the hemp heart that have compelling taste and notable formulation advantages. AFS is looking forward to bringing V-70 Hemp Heart Protein and V-ONE Hemp Heart Oil to market."
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