News

Healthy, sustainable eating shapes UK specialty product launches

14 Sep 2022

From probiotic ice cream to CBD-infused chocolate and chorizo seasoning for plant-based meat, Ingredients Network went trendspotting at the Specialty and Fine Food Fair in London.

Craft chocolate, honey, gin, cheeses, nut butters, ice cream, spices and more: artisanal brands across the spectrum of food and drink were in full force at the London’s Speciality & Fine Food Fair, showcasing their wares to buyers from the independent sector, with potential retail purchasers from national chains and platforms also represented. It wasn’t all about the UK. European producers were well represented and there was an impressive turn-out from Asia.

Healthy, sustainable eating shapes UK specialty product launches
© AdobeStock/Halfpoint

The Discovery and Sustainability zones were busy with new products, new packaging, new flavours. It was evidence that the important topics driving food innovation and product development has really transformed in recent years with plant-based, vegan, healthy, natural, ethical, recyclable, and compostable ruling the signage.

Healthy Snacking

Snacks – savoury and sweet – abounded and were definitely of the ‘better for you’ ilk. Some of our favourites included Karen Eats’ lower sugar, “free of nasties” flavoured nuts; the range of tasty pulses from Taking the Pea (now vegan friendly); Cascoa’s coffee in an antioxidant filled bar; Chocobel’s no added sugar range of sweet treats, including the Keto Hero Bar; Radek’s Chocolate partnership with Bristol CBD Oil; and Coppa Maga’s probiotic, no added sugar ice cream.

Plant-based

Other vegan discoveries were Thanks Plants range of alternative burgers, sausages and their festive roast (tasters included cranberry sauce and stuffing, and yes, it did taste like Christmas). Alt Farms cheddar made from cultured oats and beans is nut, soy, lactose and preservative free. Vegan sweets and gum were well represented, notably Yumma Candy and the brilliantly packaged Oh My Gum. Barries’ egg-free mayonnaise has a range of six flavours and really doesn’t taste compromised. Need has made the ultimate plant-based ice cream sandwich and The Herby Hog seasonings has taken every possible flavour associated with the pig (bacon, chorizo, sausage, BBQ pork etc) and reproduced it in plant-based form.

© AdobeStock/nungning20
©AdobeStock/nungning20

Ethical Eating & Sustainability

Two stand-out brands were Gouter (a range of chocolate and nut clusters made with rescued bread) and Squished (energy balls made from unwanted fruit), both examples of upcycling to produce delicious products. But there were numerous stories across the whole exhibition of companies and their efforts to produce more eco-friendly products – in manufacturing, packaging and distribution - including Greenypeeps and their ‘carbon negative’ tea range, Two Farmers who create their hand-made crisps using renewable energy on their Herefordshire farm and Field Fare, who offer retailers a freezer of pick your own loose products, including fruits, vegetables, pastries, fish and desserts. The concept – “give customers what they want and not more than they need” – is designed to reduce food waste and unnecessary packaging.

Food waste was also a hot topic on the conference stage. Liam Jones from Olio described the challenges faced by their ‘Food Waste Heros’, volunteers who collect and redistribute surplus food across the UK. Host venue Olympia’s own catering manager Abbey Short demonstrated a considerable commitment to the reduction of food waste on site, boasting a 17% drop in their efforts to date with on-going plans to work towards the UK goal of halving food waste by 2030.

Related news

Vitafoods Middle East and Africa to launch in Dubai in 2026

Vitafoods Middle East and Africa to launch in Dubai in 2026

9 Jan 2026

The Vitafoods portfolio of nutraceutical events is expanding, with Vitafoods Middle East and Africa launching in September 2026 in Dubai, United Arab Emirates.

Read more 
Calorie decline and claims fatigue: Euromonitor’s 2026 forecast

Calorie decline and claims fatigue: Euromonitor’s 2026 forecast

6 Jan 2026

Major economic shifts and growing consumer uptake of GLP-1s and AI are shaping how – and what – people eat, according to a Euromonitor market analysis.

Read more 
Has ‘clean’ had its day?

Has ‘clean’ had its day?

22 Dec 2025

Wielding clean-label positioning and fortification as marketing levers is a dangerous strategy, and brands would be better off explaining the hows and whys of the ingredients in their products, say experts.

Read more 
Celebrating the winners of the Fi Europe Innovation Awards 2025

Celebrating the winners of the Fi Europe Innovation Awards 2025

3 Dec 2025

Food industry stakeholders celebrated as the winners of the Fi Europe Innovation Awards were announced at a ceremony in Paris.

Read more 
Alternative protein startups pivot to B2B ingredients amid funding shift

Alternative protein startups pivot to B2B ingredients amid funding shift

27 Nov 2025

Alt protein startups are pivoting from consumer meat analogues to high-value B2B ingredients, driven by stronger investor interest, better margins, and clearer commercial pathways.

Read more 
Walmart Marketplace’s record growth prompts search for UK sellers

Walmart Marketplace’s record growth prompts search for UK sellers

26 Sep 2025

Walmart’s third-party e-commerce platform, Marketplace, has witnessed extraordinary growth – but a need for more product diversity has prompted the retailer to recruit UK sellers.

Read more 
The winners of Vitafoods Europe Startup Challenge 2025 revealed

The winners of Vitafoods Europe Startup Challenge 2025 revealed

29 May 2025

Four startups – Yomio Drops, PFx Biotech, Revobiom, and Favamole – took top prizes at this year’s Vitafoods Europe Startup Challenge awards.

Read more 
East takes on West in the fight for future food flavours

East takes on West in the fight for future food flavours

30 Apr 2025

Asian and South American flavours are now key components on global menus, driven by a growing global appetite for culinary mashups.

Read more 
Food companies urged to bring ‘joy’ and urgency to healthy food mission

Food companies urged to bring ‘joy’ and urgency to healthy food mission

14 Mar 2025

For too long, businesses have treated health and sustainability as separate agendas – but there is growing evidence to show diets that benefit human health can also enhance that of the planet, say experts.

Read more 
Entries open for inaugural Vitafoods Europe Innovation Awards

Entries open for inaugural Vitafoods Europe Innovation Awards

29 Jan 2025

Entries are open for the inaugural Vitafoods Europe Innovation Awards, celebrating the ingredients, finished products, partnerships, and initiatives redefining the nutraceutical landscape.

Read more