Sponsored Content

Positioning options for soup

Many consumers regard soups as a healthy and satisfying meal replacement option. However, there has been some apprehension due to concerns over high levels of sodium and other additives that may feature on the contents list.

Soup provides numerous positioning opportunities

Soups have always played a fundamental role in kitchens worldwide, owing to their ability to comfort, nourish, and heal. They are appreciated by many consumers who view them as a healthy and satisfying meal replacement. However, concerns over high sodium content and additives pose a challenge to the enduring belief in the nutritional rejuvenating power of a hearty bowl of soup.

No additives/preservatives is the leading health claim

Consumer concerns over preservatives are motivating soup manufacturers to launch reformulated products featuring natural, organic, GMO-free ingredients that contain less salt. Additionally, premium claims of ethnic flavors, immunity boosting properties, protein rich ingredients, and vegetarian/vegan options are gaining traction.

Convenience is still driving growth

People are becoming more aware of the centuries-old appreciation of bone and vegetable-based broths. In modern times, soups are available in an assortment of ready-to-eat formats which have great appeal for busy consumers with hectic lifestyles and little time, experience, or desire for cooking. Consequently, the demand for convenient and ready-to-eat foods is experiencing a significant increase across the globe. 

Opportunity for soup as an economic option

With 45% of consumers globally saying they are eating more at home and 49% saying they are doing so to save money, soup offers a value proposition with fresh ingredients. Soup manufacturers can promote their products as convenient, sustainable options that reduce food waste by using left-over ingredients, appealing to eco-conscious and budget-minded consumers. Additionally, manufacturers could explore offering ready-to-use kits or ingredients that allow consumers to easily incorporate leftover items into their meals (Category Report: Soup – Global – Mar 2025, Innova Market Insights.

Soup for all occasions

There are numerous occasions when soup is just the appropriate dish. It is consumed all over the world as a nutritious lunch, an on-the-go meal replacement, a starter or even a complete meal. It is an easily digestible, balanced, and nutritious meal that fills the functional role of sating hunger and thirst. Since many nutrients are released when cooking a soup base, and due to the strong satiating effect of soup, it often makes up a substantial part of different weight management diets. There are still plenty of other opportunities for soup manufacturers to find a favorable position for their soup brand in the market.

Let authentic stocks and broth form the base of your soup product

Stocks and broths cooked from bones or meaty bones form an important part of many soups which is a practice rooted in ancient tradition. Stocks and broths are still the foundation of professional cooking as they are added to many types of soups, stews, gravies, and sauces to provide the desired base, flavor, and mouthfeel.Picking the right stock or broth for your soup brand is essential and it can help you pursue the desired trending claims. Consumers are looking for authentic, natural, and nutritious choices. Proof of this is the true resurgence of bone broth/meat-based soups as a comfort food and for nutrition purposes. 

Chicken is the most prominent flavor

Despite some excitement around other modern and trending new flavors of food, chicken is still dominating as the most preferred flavor throughout most regions when it comes to soups.

We have you covered

Essentia manufactures a diverse array of savory ingredients known for their exceptional taste and functional attributes. Our ProBase™ range is crafted using traditional methods, involving the cooking of natural animal-derived raw materials. The flavorful stocks and broths are available in concentrated pastes and powders, ensuring versatility and convenience. With rich organoleptic properties, they provide meaty background notes and prolonged retention time, serving as an ideal foundation for savory creations. Additionally, our ProBase™ line includes multi-purpose ProBase™ fats sourced from beef, pork, chicken, and lamb raw materials.

Reach out to us!

Essentia manufactures a unique selection of meat, skin, bone, blood, and insect raw materials that are used to bring the best of nature directly into your formulation. To find out more about our various solutions, or to make inquiries about co-creating with our experts, kindly reach out to a representative near you.

Read More