sponsored content

Robert Lewandowski named Global Brand Ambassador for KSM-66 Ashwagandha

FC Barcelona’s star striker Lewandowski is partnering with the world’s most clinically researched ashwagandha brand, KSM-66.

KSM-66®, one of the world’s largest natural product ingredient brands and the best-selling ashwagandha extract globally, has announced Robert Lewandowski as its global brand ambassador. The FC Barcelona striker and Poland captain will represent the brand worldwide across all markets where KSM-66 Ashwagandha operates.

The partnership pairs Lewandowski's two-decade career at football’s elite level with KSM-66 Ashwagandha's commitment to the 4,000-year-old Ayurvedic tradition of root-only extraction.

Lewandowski's consistency across leagues and clubs – from Borussia Dortmund to Bayern Munich to FC Barcelona – mirrors the quality standards that define KSM-66's approach to cultivation and all stages of production. Manufactured by Ixoreal Biomed, KSM-66 Ashwagandha is today trusted as a star ingredient in the products of over 4,500 brands worldwide.

“The Lewandowski family's trust runs deep”

“Robert has been using KSM-66 Ashwagandha for years, which makes this partnership incredibly authentic,” said Kartikeya Baldwa, Founder and CEO of KSM-66. “The Lewandowski family's trust runs deep: their wellness brand Levann has used our ashwagandha in their products for years.

“[Lewandowski] didn't choose us for this announcement,” Baldwa continued. “He chose us long ago based on quality and clinical validation. His sustained excellence reflects results that come from uncompromising standards. This partnership formalises a relationship built on genuine trust.”

Elite level training: “It's about recovering smarter”

“At 37, playing at this level isn't just about training harder, it's about recovering smarter,” said Robert Lewandowski.

“I've been using KSM-66 for years because it helps with what matters most: recovery after intense matches and staying mentally focused under pressure. Your body and mind need to work together. [KSM-66 Ashwagandha’s] root-only extraction and clinical research gave me confidence from the start, and the results keep me coming back,” he asserted.

Top performance means zero compromise on quality

“Root-only extraction of ashwagandha adheres to thousands of years of traditional usage, and modern clinical validation, delivering what matters: potency and purity. But some manufacturers use stems and leaves, which are significantly cheaper, to maximise profit margins,” emphasised Paras Jain, COO of KSM-66. “This compromises safety as per the advisory from the Government of India. We refuse that shortcut. Robert's partnership confirms that when performance is non-negotiable, quality cannot be compromised.”

Made exclusively from certified organic ashwagandha roots grown in India, KSM-66 is the most clinically researched ashwagandha brand worldwide, with over 70 clinical studies demonstrating efficacy in athletic performance, stress management, cognitive function, sleep quality, sexual health, and overall wellness. The extract holds 45+ certifications and is distributed in over 60 countries globally.