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Winning the game in alcoholic beverage trends

In this series of webinars, 1-2-Taste’s Jasper Schouten, CEO and Co-founder, speaks with ingredients suppliers about market trends, product innovation, best practices, supplier challenges, and more. Alcoholic beverages are a festive product, but you need to keep your portfolio fresh and exciting. From new flavours to lower and non-alcoholic options that still bring the fun, there are plenty of ways to match today’s hottest trends.

For this episode of our series of blogs and podcasts, I sat down with industry experts from Food Scientist for Hire, Sweethouse, Delsa, Vanille BV and Dutch Essentials to find out their insider insight on the market, the consumers, the trends, and what you need to succeed.

Fancy a taste?

“Innovation doesn’t stop: people are looking for new things, different products. And this will continue in the future, which is very good for us.”

“Develop the product to the target group. When a project starts, the target group must be well described, so the formulator can already focus on potential flavours.”

“If we keep more stock, then our clients don’t have to.”

“Costs are always a factor, but our philosophy is: first go for quality and after that look at pricing.”

“When it comes to the supply chain, things you don’t consider very important will immediately become so once you can’t get them.”


Click on the link below to listen to the podcast, and don’t miss our blog, for a deeper drink of the topics.

Listen now