News

Baby food brands are turning to contract manufacturers for snacks and biscuits

29 Aug 2019

Contract manufacturer of baby biscuits from Russia Joy-Co show that manufacturing of snack for kids from natural ingredients has great potential and a lot of benefits for brands.

According to analysts, baby food market is expected to grow annually by 5.0% (CAGR 2019-2023). The baby snacks is already firmly entrenched in the minds of mothers around the world as a useful treat that promotes growth and childhood development along with fruit purée and baby milk, so manufacturers are doing everything to develop this segment even more.

Baby food brands are turning to contract manufacturers for snacks and biscuits

Important requirements of buyers is natural, organic-certified ingredients, high product quality and health benefits.

Global brands including Gerber, Almarai resort to contract manufacturers who specialize in baby biscuits and snacks.

Maria Glukhova, commercial director of Joy-Co, says that contract manufacturing of baby biscuits is convenient way for baby food or confectionery brands.
Conscientious contract manufacturers offer everything from recipe selection and international standards certification to product packaging and licensing from marketing partners such as Disney.

The advantage of Joy-Co is location and cheap raw materials. The company in Russia works for many global brands, uses high-quality and, in relation to world currency, cheap raw materials - wheat, buckwheat and corn flour (for gluten-free products) and high-quality butter or vegetable oil. The product is fully consistent with the expectations of international partners, and at the same time it is cheaper.

The company manufactures more than 20 tons of instant baby cookies per day and, as a contract manufacturer, maximally focuses on the customers requirements and principles of the brand.

Related news

ChefPaw’s home-cooked pet food device taps into personalisation trend

ChefPaw’s home-cooked pet food device taps into personalisation trend

10 Mar 2026

ChefPaw’s kitchen appliance allows pet owners to create home-cooked pet food, saving them time and money while maximising nutrition for each individual pet, it says.

Read more 
‘Only … Ingredients’ but more food waste?

‘Only … Ingredients’ but more food waste?

5 Mar 2026

British retailer Marks and Spencer has introduced 12 new products to its 'Only … Ingredients' range, as brands are advised to focus on “transparent communication”.

Read more 
Are consumers willing to pay for innovative sustainable foods?

Are consumers willing to pay for innovative sustainable foods?

4 Mar 2026

Innovative sustainable animal products and plant-based alternatives can plug health and environmental concerns – but consumer willingness to pay for these products remains variable, finds an EU-funded study.

Read more 
Lidl top for climate progress – but gaps remain in the retail sector

Lidl top for climate progress – but gaps remain in the retail sector

2 Mar 2026

Lidl is “setting the pace” in Europe's transition towards sustainable food systems. How did other European supermarkets score, according to Superlist Environment Europe 2026?

Read more 
What’s the best positioning for healthy indulgent products?

What’s the best positioning for healthy indulgent products?

27 Feb 2026

For healthy indulgent products, messaging around enjoyment resonates more strongly than “guilt-free”, according to a study by EIT Food.

Read more 
How the industry is fighting food fraud in 2026

How the industry is fighting food fraud in 2026

24 Feb 2026

Herbs, spices, and white powders are highly at risk of food fraud – but the industry is embracing food fingerprinting coupled with artificial intelligence to fight it.

Read more 
Understanding supplement trends in India

Understanding supplement trends in India

20 Feb 2026

Sixty percent of Indian consumers are interested in branded supplements with many preferring smaller pack sizes, according to a global survey.

Read more 
Canada adopts front-of-package nutrition warning labels

Canada adopts front-of-package nutrition warning labels

19 Feb 2026

Food and drink products in Canada must now carry warning labels for high saturated fat, sugar, and sodium content – a move designed to help consumers make more informed purchasing decisions.

Read more 
Five trends shaping the future of ingredients

Five trends shaping the future of ingredients

17 Feb 2026

Euromonitor identifies five consumer demands forcing the industry to redesign products from the inside out in 2026.

Read more 
Vitafoods Innovation Awards calling for bright ideas

Vitafoods Innovation Awards calling for bright ideas

10 Feb 2026

The Vitafoods Europe Innovation Awards 2026 promote nutraceutical NPD and innovation. Here, some of this year’s jury members discuss what they will be looking out for.

Read more